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Corporate Aesthetics and Communication in the Urban Arts and Visual Culture of Kumasi

Author

Listed:
  • A. E. Asante
  • K. Opoku-Bonsu
  • A. K. Ebehiakeh

Abstract

Kumasi is the capital city of the Asante Kingdom of Ghana. Being the seat of the throne of the Asantehene, the King of Asante’s, Kumasi is widely acknowledged as the major cultural city of Ghana. A study of the history of the people of Kumasi reveals that culture and art permeates their everyday life. Scholars have done some studies on the arts and economics of Asante and how it reflects their cultural life. However, a scholarly analysis of how corporate aesthetics is reflected in the urban art and visual culture of Kumasi has not been explored. In the bid to achieve this main objective, the paper discusses the corporate identities and cultural transformations in Kumasi, billboards, corporate commerce and savings, consuming visual culture and family finance and urban fantasies. The study is qualitative in nature and employs the descriptive method to provide an accurate description of specific urban arts in Kumasi.

Suggested Citation

  • A. E. Asante & K. Opoku-Bonsu & A. K. Ebehiakeh, 2020. "Corporate Aesthetics and Communication in the Urban Arts and Visual Culture of Kumasi," Studies in Media and Communication, Redfame publishing, vol. 8(2), pages 21-33, December.
    • Handle: RePEc:rfa:smcjnl:v:8:y:2020:i:2:p:21-33
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    References listed on IDEAS

    as
    1. Israel Kofi Nyarko, 2013. "Effects of Electronic Media Advertising on Rural Banking in Ghana: A Study of Unity Rural Bank Limited, Ho Ghana," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 3(11), pages 315-329, November.
    2. Jenna Hartel & Leslie Thomson, 2011. "Visual approaches and photography for the study of immediate information space," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 62(11), pages 2214-2224, November.
    3. Morrison, Cecily & Dearden, Andy, 2013. "Beyond tokenistic participation: Using representational artefacts to enable meaningful public participation in health service design," Health Policy, Elsevier, vol. 112(3), pages 179-186.
    4. Joshua Guetzkow, 2002. "How the Arts Impact Communities: An introduction to the literature on arts impact studies," Working Papers 44, Princeton University, Woodrow Wilson School of Public and International Affairs, Center for Arts and Cultural Policy Studies..
    5. Israel Kofi Nyarko, 2013. "Effects of Electronic Media Advertising on Rural Banking in Ghana: A Study of Unity Rural Bank Limited, Ho Ghana," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 3(11), pages 315-329.
    6. Joshua Guetzkow, 2002. "How the Arts Impact Communities: An introduction to the literature on arts impact studies," Working Papers 44, Princeton University, School of Public and International Affairs, Center for Arts and Cultural Policy Studies..
    7. repec:pri:cpanda:wp20%20-%20guetzkow is not listed on IDEAS
    8. Jenna Hartel & Leslie Thomson, 2011. "Visual approaches and photography for the study of immediate information space," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 62(11), pages 2214-2224, November.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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