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Evaluation of a Rural Organ Donation Campaign Designed to Improve Health Promotion among Young Adults

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  • Rebecca K Britt

Abstract

A health communication campaign to promote organ donation was conducted in partnership with Donate Life America at a rural university campus. Materials included posters, flyers, and postcards, along with personal contact. Participants included university students located at a rural university campus in a survey in a pre-post intervention during National Donate Life Month. Data from research about the campaign included the target audience who completed surveys prior to and after the campaign about attitude and intent towards donation. Likewise, after pre-post intervention of the campaign, reported rates for donor registration increased, and findings indicate that registration rates in this rural university campus are similar to baseline rates in other regions. Based on the population, additional health communication strategies should address disparate groups develop appropriately tailored interventions. Local community health campaigns may be effective in promoting donor registration and increasing communication and beneficial outcomes surrounding organ donation.

Suggested Citation

  • Rebecca K Britt, 2022. "Evaluation of a Rural Organ Donation Campaign Designed to Improve Health Promotion among Young Adults," Studies in Media and Communication, Redfame publishing, vol. 10(2), pages 115-121, December.
    • Handle: RePEc:rfa:smcjnl:v:10:y:2022:i:2:p:115-121
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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