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Adoption and Use of Information Communication Technologies in Zimbabwean Supermarkets

Author

Listed:
  • Cinderella Dube
  • Victor Gumbo

Abstract

The use of computers and technology has become vital for any organisation to survive in this digital era. The adoption and use of Information and Communication Technologies (ICTs) in supermarkets has been accepted, particularly, in developed countries. However, there has been little information on the adoption and use of ICTs in supermarkets in Zimbabwe as a whole. Therefore, the main objective of this study was to explore the rate of adoption and use of ICTs in Zimbabwean supermarkets and to measure their impact. The study also sought to suggest measures that supermarkets could take in an effort to overcome the challenges faced in the use of ICTs in grocery shopping in Zimbabwe. The results were interpreted using the Keynesian Theory of Money and they revealed that all supermarkets had adopted Point of Sale (POS) and few of them had adopted mobile money. The majority of the customers however still preferred to transact using cash. The study also showed that the greatest benefits of online transactions were convenience, high customer retention, and increased efficiency whereas the greatest challenges were network connection problems and poor adoption by customers. The study urged customers to adopt and use online ICTs in supermarkets in order to take advantage of their benefits. The study also recommended supermarkets and the government to take heed of the measures suggested by the respondents in order to avert the adverse consequences of the challenges faced in the use of ICTs.

Suggested Citation

  • Cinderella Dube & Victor Gumbo, 2017. "Adoption and Use of Information Communication Technologies in Zimbabwean Supermarkets," Applied Economics and Finance, Redfame publishing, vol. 4(1), pages 84-92, January.
    • Handle: RePEc:rfa:aefjnl:v:4:y:2017:i:1:p:84-92
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    References listed on IDEAS

    as
    1. Victor Gumbo & Simba Zoromedza, 2016. "Bank Failure Prediction Model for Zimbabwe," Applied Economics and Finance, Redfame publishing, vol. 3(3), pages 222-235, August.
    2. Claire Greene & Marc Rysman & Scott Schuh & Oz Shy, 2014. "Costs and benefits of building faster payment systems: the U.K. experience and implications for the United States," Current Policy Perspectives 14-5, Federal Reserve Bank of Boston.
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    Cited by:

    1. Cinderella Dube & Victor Gumbo, 2017. "Technology Acceptance Model for Zimbabwe: The Case of the Retail Industry in Zimbabwe," Applied Economics and Finance, Redfame publishing, vol. 4(3), pages 56-76, May.

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    More about this item

    Keywords

    Information and Communication Technologies; Adoption; Use; Point of Sale; Mobile money; Keynesian Theory of Money;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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