IDEAS home Printed from https://ideas.repec.org/a/rej/journl/v17y2014i52p117-133.html
   My bibliography  Save this article

A New Distribution Strategy : The Omnichannel Strategy

Author

Listed:
  • Mihaela Gabriela Belu
  • Ana Maria Marinoiu

Abstract

In an increasingly globalized world, dependent on information technology, distribution companies are searching for new marketing models meant to enrich the consumer’s experience. Therefore, the evolution of new technologies, the changes in the consumer’s behaviour are the main factors that determine changes in the business model in the distribution field. The following article presents different forms of distribution, focusing on the omnichannel strategy. In the last part of the paper, the authors analyse the Romanian retail market, namely, the evolution of the market, its key competitors and the new distribution models adopted by retaileres in our country.

Suggested Citation

  • Mihaela Gabriela Belu & Ana Maria Marinoiu, 2014. "A New Distribution Strategy : The Omnichannel Strategy," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 17(52), pages 117-133, June.
    • Handle: RePEc:rej:journl:v:17:y:2014:i:52:p:117-133
    as

    Download full text from publisher

    File URL: http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2014-10-14/2987/articolrej-belumarinoiuen.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hubert Wojciechowski & Lukasz Hadas, 2018. "Possibilities Of Implementing Omnichannel Concept In Distribution – Opportunities And Threats," Business Logistics in Modern Management, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 18, pages 337-353.
    2. Gerard Cazabat & Mihaela Gabriela Belu & Ioan Popa & Dorel Mihai Paraschiv, 2017. "Models and Practice of Retail Location on the Romanian Market," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 493-493, May.
    3. Rui Colaço & João de Abreu e Silva, 2023. "Exploring the role of accessibility in shaping retail location using space syntax measures: A panel-data analysis in Lisbon, 1995–2010," Environment and Planning B, , vol. 50(5), pages 1345-1360, June.

    More about this item

    Keywords

    retailing; online retailing; ecommerce; omnnichanel strategy; retail market;
    All these keywords.

    JEL classification:

    • F59 - International Economics - - International Relations, National Security, and International Political Economy - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rej:journl:v:17:y:2014:i:52:p:117-133. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Radu Lupu (email available below). General contact details of provider: https://edirc.repec.org/data/frasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.