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A New Distribution Strategy : The Omnichannel Strategy

Author

Listed:
  • Mihaela Gabriela Belu
  • Ana Maria Marinoiu

Abstract

In an increasingly globalized world, dependent on information technology, distribution companies are searching for new marketing models meant to enrich the consumer’s experience. Therefore, the evolution of new technologies, the changes in the consumer’s behaviour are the main factors that determine changes in the business model in the distribution field. The following article presents different forms of distribution, focusing on the omnichannel strategy. In the last part of the paper, the authors analyse the Romanian retail market, namely, the evolution of the market, its key competitors and the new distribution models adopted by retaileres in our country.

Suggested Citation

  • Mihaela Gabriela Belu & Ana Maria Marinoiu, 2014. "A New Distribution Strategy : The Omnichannel Strategy," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 17(52), pages 117-133, June.
    • Handle: RePEc:rej:journl:v:17:y:2014:i:52:p:117-133
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    File URL: http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2014-10-14/2987/articolrej-belumarinoiuen.pdf
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    Citations

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    Cited by:

    1. Hubert Wojciechowski & Lukasz Hadas, 2018. "Possibilities Of Implementing Omnichannel Concept In Distribution – Opportunities And Threats," Business Logistics in Modern Management, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 18, pages 337-353.
    2. Rui Colaço & João de Abreu e Silva, 2023. "Exploring the role of accessibility in shaping retail location using space syntax measures: A panel-data analysis in Lisbon, 1995–2010," Environment and Planning B, , vol. 50(5), pages 1345-1360, June.
    3. Gerard Cazabat & Mihaela Gabriela Belu & Ioan Popa & Dorel Mihai Paraschiv, 2017. "Models and Practice of Retail Location on the Romanian Market," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 493-493, May.

    More about this item

    Keywords

    retailing; online retailing; ecommerce; omnnichanel strategy; retail market;
    All these keywords.

    JEL classification:

    • F59 - International Economics - - International Relations, National Security, and International Political Economy - - - Other

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