Possibilities Of Implementing Omnichannel Concept In Distribution – Opportunities And Threats
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- Mihaela Gabriela Belu & Ana Maria Marinoiu, 2014. "A New Distribution Strategy : The Omnichannel Strategy," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 17(52), pages 117-133, June.
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Keywords
omnichannel; distribution; SWOT; TOWS;All these keywords.
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