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The Driving Forces of M-Commerce as an Emerging Technology and Independent Ecosystem

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  • TANASE, George Cosmin

Abstract

With the advancement in technology and the introduction of internet, the traditional electronic data interchange (EDI) has transformed to internet dependent commerce, electronic commerce (e-commerce). E-commerce has enabled users to access services and make transactions from anywhere and anytime. Nowadays e-commerce is continuously moving towards mobile commerce (m-commerce). M-commerce is not an extension of e-commerce but it is a new dimension in the era of new-age marketing. M-commerce has created a new definition in modern-day marketing. It has set new parameters and designed a path for marketing revolution in the future. The ease, comfort, accessibility, and convenience have broadened the outlook of the participants in the industry and widened the scope of business. Driving forces for m-commerce are the factors which will lead to expansion of the technology to a wider market segment. It will help the companies to walk toward a new technological revolution. It will lead to a better connectivity between buyers and sellers, connectivity which will also encompass Business to Business, (B2B), Business to Consumer (B2C), Consumer to Business (C2B), and Consumer to Consumer (C2C). M-commerce provides customers comfort, convenience, and cost-effective ways to fulfill their requirements. It also leads to better linkage between the buyers and sellers.

Suggested Citation

  • TANASE, George Cosmin, 2023. "The Driving Forces of M-Commerce as an Emerging Technology and Independent Ecosystem," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 19-24, March.
    • Handle: RePEc:rdc:journl:v:14:y:2023:i:1:p:19-24
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    File URL: http://crd-aida.ro/RePEc/rdc/v14i1/3.pdf
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    References listed on IDEAS

    as
    1. Jean-Éric Pelet & Basma Taieb, 2017. "From Skeuomorphism to Flat Design: When Font and Layout of M-Commerce Websites Affect Behavioral Intentions," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 95-103, Springer.
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    More about this item

    Keywords

    Mobile payments; Software; E-commerce; Technology; Transactions; Connectivity; Customers;
    All these keywords.

    JEL classification:

    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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