IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v5y2016i4p31-39.html
   My bibliography  Save this article

Brand Switching Behaviour of Muslim Consumers: Development of a Conceptual Model

Author

Listed:
  • Munazza Saeed

    (Depeartment of Syariah and Management, Academy of Islamic Studies, University of Malaya)

  • Ilhaamie Binti Abdul Ghani Azmi

    (Depeartment of Syariah and Management, Academy of Islamic Studies, University of Malaya)

Abstract

The purpose of this study is to develop a model to investigate the impact of brand image and religious beliefs on Muslim consumers switching intention. Moreover, it also intends to examine, how switching intention affect the customer equity of international branded products. This study seeks to expand the body of knowledge in consumer behaviour research with emphasis on religious beliefs (Islamic beliefs). The benefits that will be yielded from this study will not only provide guidelines to business researchers, but will also enhance the current understanding of Muslim consumers. It studies how the Muslim consumer’s brand switching behaviour is influenced by religious beliefs of Muslim consumers and image of a brand, yet previous studies have only attempted to understand brand switching without considering the religion specifically Islam. Key Words: Brand Image, Brand Swithcing, Islam, Brand Equity, Malaysia

Suggested Citation

  • Munazza Saeed & Ilhaamie Binti Abdul Ghani Azmi, 2016. "Brand Switching Behaviour of Muslim Consumers: Development of a Conceptual Model," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 5(4), pages 31-39, July.
    • Handle: RePEc:rbs:ijbrss:v:5:y:2016:i:4:p:31-39
    as

    Download full text from publisher

    File URL: http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/102/104
    Download Restriction: no
    File URL: http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/102
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Marshall, Roger & Huan, Tzung-Cheng (T.C.) & Xu, Yingzi & Nam, Inwoo, 2011. "Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts," Journal of Business Research, Elsevier, vol. 64(8), pages 871-878, August.
    2. Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan, 2008. "Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “Iâ€," Working Papers 6, The German University in Cairo, Faculty of Management Technology.
    3. Sood, James & Nasu, Yukio, 1995. "Religiosity and nationality : An exploratory study of their effect on consumer behavior in Japan and the United States," Journal of Business Research, Elsevier, vol. 34(1), pages 1-9, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tchai Tavor & Sharon Garyn-Tal, 2016. "Further examination of the demographic and social factors affecting risk aversion," Financial Markets and Portfolio Management, Springer;Swiss Society for Financial Market Research, vol. 30(1), pages 95-110, February.
    2. Elliot, Statia & Papadopoulos, Nicolas, 2016. "Of products and tourism destinations: An integrative, cross-national study of place image," Journal of Business Research, Elsevier, vol. 69(3), pages 1157-1165.
    3. Stillman, Tyler F. & Fincham, Frank D. & Vohs, Kathleen D. & Lambert, Nathaniel M. & Phillips, Christa A., 2012. "The material and immaterial in conflict: Spirituality reduces conspicuous consumption," Journal of Economic Psychology, Elsevier, vol. 33(1), pages 1-7.
    4. Silhouette-Dercourt, Virginie & de Lassus, Christel & Darpy, Denis, 2014. "How second-generation consumers choose where to shop: A cross-cultural semiotic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1059-1067.
    5. Selma Kadić-Maglajlić & Maja Arslanagić-Kalajdžić & Milena Micevski & Nina Michaelidou & Ekaterina Nemkova, 2017. "Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment," Journal of Business Ethics, Springer, vol. 141(2), pages 249-265, March.
    6. Hasan, Iftekhar & Noth, Felix & Tonzer, Lena, 2019. "Thou shalt not bear false witness against your customers: Cultural norms and the Volkswagen scandal," IWH Discussion Papers 21/2019, Halle Institute for Economic Research (IWH).
    7. Bove, Liliana L. & Nagpal, Anish & Dorsett, Adlai David S., 2009. "Exploring the determinants of the frugal shopper," Journal of Retailing and Consumer Services, Elsevier, vol. 16(4), pages 291-297.
    8. Martin, William C. & Bateman, Connie R., 2014. "Consumer religious commitment's influence on ecocentric attitudes and behavior," Journal of Business Research, Elsevier, vol. 67(2), pages 5-11.
    9. Ron Shachar & Tülin Erdem & Keisha M. Cutright & Gavan J. Fitzsimons, 2011. "Brands: The Opiate of the Nonreligious Masses?," Marketing Science, INFORMS, vol. 30(1), pages 92-110, 01-02.
    10. Mahfuzur Rahman & Mohamed Albaity & Billah Maruf, 2017. "The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(2), pages 757-783, June.
    11. Duman, Sumeyra & Ozgen, Ozge, 2018. "Willingness to punish and reward brands associated to a political ideology (BAPI)," Journal of Business Research, Elsevier, vol. 86(C), pages 468-478.
    12. Tarnanidis, Theodore & Owusu-Frimpong, Nana & Nwankwo, Sonny & Omar, Maktoba, 2015. "Why we buy? Modeling consumer selection of referents," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 24-36.
    13. Sarah Drakopoulou Dodd & Paul Timothy Seaman, 1998. "Religion and Enterprise: An Introductory Exploration," Entrepreneurship Theory and Practice, , vol. 23(1), pages 71-86, October.
    14. Juan Camilo Mejía & Rafael Currás-Pérez & Carlos Manuel Córdoba-Segovia, 2021. "Influencia de la religiosidad, la norma subjetiva y la efectividad percibida del consumidor en el consumo socialmente responsable," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(14), July.
    15. Sanjay Putrevu & Krist Swimberghek, 2013. "The Influence of Religiosity on Consumer Ethical Judgments and Responses Toward Sexual Appeals," Journal of Business Ethics, Springer, vol. 115(2), pages 351-365, June.
    16. Jamal, Ahmad & Sharifuddin, Juwaidah, 2015. "Perceived value and perceived usefulness of halal labeling: The role of religion and culture," Journal of Business Research, Elsevier, vol. 68(5), pages 933-941.
    17. Huerta, Esperanza & Glandon, TerryAnn & Petrides, Yanira, 2012. "Framing, decision-aid systems, and culture: Exploring influences on fraud investigations," International Journal of Accounting Information Systems, Elsevier, vol. 13(4), pages 316-333.
    18. Zamani-Farahani, Hamira & Musa, Ghazali, 2012. "The relationship between Islamic religiosity and residents’ perceptions of socio-cultural impacts of tourism in Iran: Case studies of Sare’in and Masooleh," Tourism Management, Elsevier, vol. 33(4), pages 802-814.
    19. Kchirid, Mustapha & Tarbalouti, Essaid & Elgraa, Mohamed, 2013. "Le comportement du musulman en matière de crédit à intérêt face à la contrainte religieuse [The behavior of the Muslim regarding credit with interest in front of the religious constraint]," MPRA Paper 56171, University Library of Munich, Germany.
    20. Mohsina Fatema* & Md. Aminul Islam & Rosni Bakar, 2018. "Halal Purchase Intention- A Study on Islamic Banks of Bangladesh," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 4(12), pages 402-412, 12-2018.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:5:y:2016:i:4:p:31-39. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.