IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v3y2014i1p130-142.html
   My bibliography  Save this article

Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

Author

Listed:
  • Ahu Ergen

    (Bahcesehir Universitesi, Abide-i Hurriyet Tepesi No.316 Sisli, Istanbul 34363,Turkey)

  • Filiz Bozkurt

    (Dogus Universitesi, Acıbadem, Kadıkoy, Istanbul 34722, Turkey)

  • Caner Giray

    (PhD in Marketing, Lecturer, Istanbul, Turkey)

Abstract

The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.

Suggested Citation

  • Ahu Ergen & Filiz Bozkurt & Caner Giray, 2014. "Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 3(1), pages 130-142, January.
    • Handle: RePEc:rbs:ijbrss:v:3:y:2014:i:1:p:130-142
    as

    Download full text from publisher

    File URL: http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/215/208
    Download Restriction: no
    File URL: http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/215
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Isaac Tebogo Rampedi & Ayodeji Peter Ifegbesan, 2022. "Understanding the Determinants of Pro-Environmental Behavior among South Africans: Evidence from a Structural Equation Model," Sustainability, MDPI, vol. 14(6), pages 1-14, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:3:y:2014:i:1:p:130-142. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.