A critical psychometrical analysis of customer relationship management practices in the Local Government Authorities in SADC
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DOI: 10.20525/ijrbs.v11i9.2173
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- Bruce Cooil & Roland Rust, 1995. "General estimators for the reliability of qualitative data," Psychometrika, Springer;The Psychometric Society, vol. 60(2), pages 199-220, June.
- Olumide Olasimbo Jaiyeoba, 2013. "Revisiting the Psychometric Properties of Market Orientation Framework in an Emerging Economy: a Case-Study of Botswana¡¯S Small Service Firms," Business and Economic Research, Macrothink Institute, vol. 3(2), pages 236-245, December.
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- Douglas Chiguvi & Elvis Madondo & Zenzo Dube, 2019. "The Importance of Customer Relationship Management in the Local Government Authorities in Zimbabwe," Applied Economics and Finance, Redfame publishing, vol. 6(6), pages 15-29, November.
- Douglas Chiguvi & Ruramayi Tadu & Moreblessing Ngwenya, 2019. "Key Factors in Customer Relationship Management Strategy Success in the Local Government Authorities," Applied Economics and Finance, Redfame publishing, vol. 6(4), pages 72-84, July.
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Keywords
customer relationship management; critical success factors; local government authorities.;All these keywords.
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