IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v11y2022i9p416-428.html
   My bibliography  Save this article

A critical psychometrical analysis of customer relationship management practices in the Local Government Authorities in SADC

Author

Listed:
  • Douglas Chiguvi

    (Senior Lecturer, BA ISAGO University, P. Bag 145, Gaborone Botswana)

Abstract

The purpose of the study is to explore the critical success factors for CRM in the local government authorities in SADC. Although many empirical studies have been conducted on customer-relationship-management (CRM), little research on the psychometric properties of CRM scale items in the local government authorities’ context has been conducted. This empirical study, based on key informant data drawn from sampled local government authorities in three SADC countries (Zimbabwe, Botswana and South Africa), developed a reliable scale with demonstrated content and convergent validity. In this study, confirmatory factor analysis (CFA) was employed using the Amos 18 version and the SPSS version 20 software. The study results revealed that for CRM Strategy success to be achieved, LGA needs to consider the following factors: Due diligence, Strategy focus and alignment, customer focus, change management, Implementation Strategy, Implementation approach, Metrics, Project management, Process design, Buy-in and adoption. Therefore, the study results suggested that city and town council managers must seriously consider all the ten critical success factors to improve the CRM performance of local government authorities. Key Words:Customer Relationship Management, Critical Success Factors, Local Government Authorities.

Suggested Citation

  • Douglas Chiguvi, 2022. "A critical psychometrical analysis of customer relationship management practices in the Local Government Authorities in SADC," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(9), pages 416-428, December.
  • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:9:p:416-428
    DOI: 10.20525/ijrbs.v11i9.2173
    as

    Download full text from publisher

    File URL: https://ssbfnet.com/ojs/index.php/ijrbs/article/view/2173/1639
    Download Restriction: no

    File URL: https://doi.org/10.20525/ijrbs.v11i9.2173
    Download Restriction: no

    File URL: https://libkey.io/10.20525/ijrbs.v11i9.2173?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bruce Cooil & Roland Rust, 1995. "General estimators for the reliability of qualitative data," Psychometrika, Springer;The Psychometric Society, vol. 60(2), pages 199-220, June.
    2. Olumide Olasimbo Jaiyeoba, 2013. "Revisiting the Psychometric Properties of Market Orientation Framework in an Emerging Economy: a Case-Study of Botswana¡¯S Small Service Firms," Business and Economic Research, Macrothink Institute, vol. 3(2), pages 236-245, December.
    3. Finnegan, David J. & Currie, Wendy L., 2010. "A multi-layered approach to CRM implementation: An integration perspective," European Management Journal, Elsevier, vol. 28(2), pages 153-167, April.
    4. Douglas Chiguvi & Elvis Madondo & Zenzo Dube, 2019. "The Importance of Customer Relationship Management in the Local Government Authorities in Zimbabwe," Applied Economics and Finance, Redfame publishing, vol. 6(6), pages 15-29, November.
    5. Douglas Chiguvi & Ruramayi Tadu & Moreblessing Ngwenya, 2019. "Key Factors in Customer Relationship Management Strategy Success in the Local Government Authorities," Applied Economics and Finance, Redfame publishing, vol. 6(4), pages 72-84, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kocaman, Barış & Gelper, Sarah & Langerak, Fred, 2023. "Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 316-341.
    2. Muhammad Ikram & Qingyu Zhang & Robert Sroufe, 2020. "Developing integrated management systems using an AHP‐Fuzzy VIKOR approach," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2265-2283, September.
    3. Mohammed Alamgir & Mohammad Shamsuddoha, 2015. "Customer Relationship Management (Crm) Success Factors: An Exploratory Study," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(1), pages 1-7, January.
    4. Tawse, Alex & Tabesh, Pooya, 2021. "Strategy implementation: A review and an introductory framework," European Management Journal, Elsevier, vol. 39(1), pages 22-33.
    5. Iveroth, Einar, 2012. "Leading global IT-enabled change across cultures," European Management Journal, Elsevier, vol. 30(4), pages 340-351.
    6. Anton Oleinik, 2024. "A Bayesian index of association: comparison with other measures and performance," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(1), pages 277-305, February.
    7. Andy Fred Wali, 2018. "Customer Relationship Management and Marketing Effectiveness," Paradigm, , vol. 22(2), pages 101-124, December.
    8. Douglas Chiguvi & Ruramayi Tadu & Moreblessing Ngwenya, 2019. "Key Factors in Customer Relationship Management Strategy Success in the Local Government Authorities," Applied Economics and Finance, Redfame publishing, vol. 6(4), pages 72-84, July.
    9. Himanshu Dutt & Kavita Chauhan, 2019. "Using Flexibility in Designing CRM Solution," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 20(2), pages 103-116, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:11:y:2022:i:9:p:416-428. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.