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Factors affecting sales of international solar mini-grids in Tanzania mainland

Author

Listed:
  • Yassin Teikwa

    (College of Business Education, Dodoma, Tanzania)

  • Chacha Magasi

    (College of Business Education, Dodoma, Tanzania)

Abstract

The research purpose was to investigate factors that affect Sales of International Solar Mini-Grids in Tanzania Mainland. The motivation for the study was because there was evidence of a decline in sales of International Solar Mini-Grids in Mwanza, Dar es Salaam, and Arusha regions. The study used a sample size of 70 respondents, a cross-section survey, primary data, and secondary data. The study used the mixed methods research design. Multiple linear regression was employed in quantitative data analysis with the aid of SPSS. Thematic analysis was conducted to derive themes from the qualitative data and information obtained was utilized to supplement the quantitative data. The study revealed that government policies, more specifically energy policy, significantly affect sales of International Solar Mini-Grids in Tanzania Mainland. In addition, the regulatory framework, particularly tariff, significantly affects sales of International Solar Mini-Grids. Also, customers’ purchasing tendencies were significantly affecting the sales of International Solar Mini-Grids. The findings imply that ignoring the factors affecting sales of International Solar Mini-Grids in Tanzania Mainland might worsen the power sector and solar Mini-Grids sustainability. This work recommends that to foster the sales of International Solar Mini-Grids, the government should have a suitable energy policy and regulatory framework geared to enhance the marketability of electricity and enhance customer purchase. The study contributes to knowledge by offering empirical evidence on renewable energy that will be of paramount importance to other renewable energy stakeholders Key Words:Customer purchase, government policies, international solar mini-grids, Sales, Tanzania Mainland JEL classification: International Business

Suggested Citation

  • Yassin Teikwa & Chacha Magasi, 2022. "Factors affecting sales of international solar mini-grids in Tanzania mainland," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(1), pages 82-92, January.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:1:p:82-92
    DOI: 10.20525/ijrbs.v11i1.1556
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    References listed on IDEAS

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    1. Dominic Samoita & Charles Nzila & Poul Alberg Østergaard & Arne Remmen, 2020. "Barriers and Solutions for Increasing the Integration of Solar Photovoltaic in Kenya’s Electricity Mix," Energies, MDPI, vol. 13(20), pages 1-17, October.
    2. Manzhi Liu & Liyuan Liu & Shichun Xu & Mingwei Du & Xianxian Liu & Yanqin Zhang, 2019. "The Influences of Government Subsidies on Performance of New Energy Firms: A Firm Heterogeneity Perspective," Sustainability, MDPI, vol. 11(17), pages 1-20, August.
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