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An empirical investigation into organizational level antecedents of value co-destruction in Lisbon, Portugal: A hospitality sector case

Author

Listed:
  • Tinashe Chuchu

    (Adjunct professor, Department of Management Sciences, Universidade de Aveiro, Portugal)

  • Maria Nascimento Cunha

    (Senior Lecturer, Marketing Division, School of Business Sciences, University of the Witwatersrand, Johannesburg, South Africa)

  • Eugine Tafadzwa Maziriri

    (Department of Business Management, Faculty of Economic and Management Sciences, University of the Free State, Bloemfontein, South Africa)

Abstract

In recent years, scholars have begun to dedicate their attention to destructive relationships as a critical component of organizational life. Prior research has approached it from various points of view, such as trust and partnering, project management, and relational coordination. The purpose of this research is to explore organizational level antecedents of value co-destruction in Lisbon, Portugal within the hospitality sector. The research was quantitative in nature, adopting the survey method. To measure the proposed hypotheses, a unique conceptual model was developed with leadership support, supportive organizational climate, value co-destruction, and commitment to value co-creation as constructs. Data was collected from the hospitality sector of Lisbon, Portugal where 600 responses were obtained for analysis. All participants were employees from the hospitality sector. Key findings revealed that leadership support was dominant in comparison to the other constructs based on how high it loaded as a factor. In addition, a high perception of a supportive organizational climate among service employees will result in a low occurrence of value co-destruction in their organization. Further research direction on the subject is proposed. Key Words: Organization, co-creation, co-destruction, hospitality, sector, employees

Suggested Citation

  • Tinashe Chuchu & Maria Nascimento Cunha & Eugine Tafadzwa Maziriri, 2021. "An empirical investigation into organizational level antecedents of value co-destruction in Lisbon, Portugal: A hospitality sector case," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(6), pages 83-92, September.
    • Handle: RePEc:rbs:ijbrss:v:10:y:2021:i:6:p:83-92
    DOI: 10.20525/ijrbs.v10i6.1326
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    References listed on IDEAS

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    1. Foroudi, Pantea & Yu, Qionglei & Gupta, Suraksha & Foroudi, Mohammad M., 2019. "Enhancing university brand image and reputation through customer value co-creation behaviour," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 218-227.
    2. Meenakshi Gujral & Monwabisi Rauzela & Tinashe Chuchu, 2016. "An Application of the Marketing Mix and Online Marketing as a Business Strategy for SMME Cafes in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 8(3), pages 14-25.
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