IDEAS home Printed from https://ideas.repec.org/a/rau/journl/v6y2011i4p7-17.html
   My bibliography  Save this article

Online Promotion Of Tourism In Prague

Author

Listed:
  • Cezar Mihălcescu

    (Romanian American University)

  • Beatrice Sion

    (Romanian American University)

  • Alexandra Mărginean

    (Romanian American University)

Abstract

Prague, the golden city of Europe, is one of the most sought European destinations for tourism, due to its tourist, cultural and political sights. Another reason why Prague is an extremely visited city is because it has a lot of lodging units that cover a large array of geographical positions as well as a classification according to price categories. An important tool in attracting customers is online promotion. This happens with the help of city presentation websites, of public interest landmarks, of hotels and hostels etc.

Suggested Citation

  • Cezar Mihălcescu & Beatrice Sion & Alexandra Mărginean, 2011. "Online Promotion Of Tourism In Prague," Romanian Economic Business Review, Romanian-American University, vol. 6(4), pages 7-17, december.
    • Handle: RePEc:rau:journl:v:6:y:2011:i:4:p:7-17
    as

    Download full text from publisher

    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/WI11/REBE-WI11-A1.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Christian Longhi, 2008. "Usages of the internet and e-tourism. Towards a new economy of tourism," Working Papers halshs-00277767, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aguirre, Elizabeth & Mahr, Dominik & Grewal, Dhruv & de Ruyter, Ko & Wetzels, Martin, 2015. "Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness," Journal of Retailing, Elsevier, vol. 91(1), pages 34-49.
    2. Rose, Lars & Hussain, Mohammed & Ahmed, Syed & Malek, Kourosh & Costanzo, Robert & Kjeang, Erik, 2013. "A comparative life cycle assessment of diesel and compressed natural gas powered refuse collection vehicles in a Canadian city," Energy Policy, Elsevier, vol. 52(C), pages 453-461.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      tourism; Internet; website; Prague;
      All these keywords.

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rau:journl:v:6:y:2011:i:4:p:7-17. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alex Tabusca (email available below). General contact details of provider: https://edirc.repec.org/data/ferauro.html .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.