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Online Promotion Of Tourism In Prague

Author

Listed:
  • Cezar Mihălcescu

    (Romanian American University)

  • Beatrice Sion

    (Romanian American University)

  • Alexandra Mărginean

    (Romanian American University)

Abstract

Prague, the golden city of Europe, is one of the most sought European destinations for tourism, due to its tourist, cultural and political sights. Another reason why Prague is an extremely visited city is because it has a lot of lodging units that cover a large array of geographical positions as well as a classification according to price categories. An important tool in attracting customers is online promotion. This happens with the help of city presentation websites, of public interest landmarks, of hotels and hostels etc.

Suggested Citation

  • Cezar Mihălcescu & Beatrice Sion & Alexandra Mărginean, 2011. "Online Promotion Of Tourism In Prague," Romanian Economic Business Review, Romanian-American University, vol. 6(4), pages 7-17, december.
    • Handle: RePEc:rau:journl:v:6:y:2011:i:4:p:7-17
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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/WI11/REBE-WI11-A1.pdf
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    References listed on IDEAS

    as
    1. Christian Longhi, 2008. "Usages of the internet and e-tourism. Towards a new economy of tourism," Working Papers halshs-00277767, HAL.
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    Cited by:

    1. Rose, Lars & Hussain, Mohammed & Ahmed, Syed & Malek, Kourosh & Costanzo, Robert & Kjeang, Erik, 2013. "A comparative life cycle assessment of diesel and compressed natural gas powered refuse collection vehicles in a Canadian city," Energy Policy, Elsevier, vol. 52(C), pages 453-461.
    2. Aguirre, Elizabeth & Mahr, Dominik & Grewal, Dhruv & de Ruyter, Ko & Wetzels, Martin, 2015. "Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness," Journal of Retailing, Elsevier, vol. 91(1), pages 34-49.

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      Keywords

      tourism; Internet; website; Prague;
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