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Student Relationship Management in Germany – Foundations and Opportunities

Author

Listed:
  • Andreas Hilbert

    (Business Informatics at the Technische Universität Dresden)

  • Karoline Schönbrunn

    (Business Informatics at the Technische Universität Dresden)

  • Sophie Schmode

    (Business Informatics at the Technische Universität Dresden)

Abstract

The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass for customers, obtain their loyalty towards the company and, if necessary, win them back. Furthermore, potential uses of a SRM within the context of Higher Education Management will be demonstrated by means of examples of German universities and by applying new methods.

Suggested Citation

  • Andreas Hilbert & Karoline Schönbrunn & Sophie Schmode, 2007. "Student Relationship Management in Germany – Foundations and Opportunities," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 18(2), pages 204-219.
    • Handle: RePEc:rai:mamere:doi_10.1688/1861-9908_mrev_2007_02_hilbert
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    File URL: http://www.hampp-verlag.de/hampp_e-journals_mrev.htm#207
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    Citations

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    Cited by:

    1. Rainer Alt & Gunnar Auth, 2010. "Campus Management System," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 2(3), pages 187-190, June.
    2. Hamed Gholami & Muhamad Zameri Mat Saman & Abbas Mardani & Dalia Streimikiene & Safian Sharif & Norhayati Zakuan, 2018. "Proposed Analytic Framework for Student Relationship Management based on a Systematic Review of CRM Systems Literature," Sustainability, MDPI, vol. 10(4), pages 1-20, April.
    3. Hamed Gholami & Muhamad Zameri Mat Saman & Safian Sharif & Norhayati Zakuan & Falah Abu & Siti Rahmah Awang, 2018. "Critical Success Factors of Student Relationship Management," Sustainability, MDPI, vol. 10(12), pages 1-18, November.
    4. Schmidt, Holger & Baumgarth, Carsten, 2017. "Empowerment from a "student as customer" perspective: Literature review and development of a framework in the context of higher education," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 2(01/2017), pages 87-104.

    More about this item

    Keywords

    Student Relationship Management; Customer Relationship Management; Higher Education Management; Data Mining; Student satisfaction;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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