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L’intention d’achat de produits biologiques régionaux : une recherche exploratoire sur la base de la théorie du comportement planifié

Author

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  • Jean-Louis Pernin

    (Université Toulouse Paul Sabatier, IUT de Tarbes, LERASS EA827, F-31077 Toulouse)

  • Benoît Petitprêtre

Abstract

[paper in French] According to certain recent investigations French consumers are increasingly sensitive to the regional and organic origin of their food purchases. The objective of this article is to identify the principal predictive variables of the purchasing intention of regional organic products. For that a quantitative investigation (n = 917) was carried out on the basis of the theory of planned behaviour. Considering the exploratory character of this research, the investigation integrates, in the same questionnaire, three models of the theory on a) the purchasing intention of regional products b) the purchasing intention of organic products and c) the purchasing intention of regional organic products. The analysis of the purchasing intentions of regional organic products shows the prevalence of the altruistic motivations (benefits for the environment and for the local economy) contrary to the models on the regional or organic product purchase in which the prevalent motivations are of personal order.

Suggested Citation

  • Jean-Louis Pernin & Benoît Petitprêtre, 2013. "L’intention d’achat de produits biologiques régionaux : une recherche exploratoire sur la base de la théorie du comportement planifié," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 94(3), pages 317-338.
    • Handle: RePEc:rae:jourae:v:94:y:2013:i:3:p:317-338
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    File URL: http://ageconsearch.umn.edu/bitstream/196602/2/94-3%20%282013%29%2c%20317-338.pdf
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    Cited by:

    1. Jean-Louis Pernin & Ivan Dufeu & Raoul Djamen, 2017. "Community benefits of fair trade: the value of a survey on the intention to remain living on its territory among young people [Bénéfices communautaires du commerce équitable : intérêt d’une enquête," Post-Print hal-03540158, HAL.

    More about this item

    Keywords

    purchasing intention; theory of planned behaviour; regional products; organic products; regional organic products;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • R31 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Housing Supply and Markets

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