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A Structural Model Describe Chinese Tradesmen Attitudes Towards Greek Students Consumption Behavior

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  • Sofia D. ANASTASIADOU

    (Western Macedonia University, Greece)

Abstract

This study tests evaluates 43 Chinese tradesmen opinios describe the main factors that influnce Greek consumers’ behavior. A structural model was constructed to represent the relationship between consumer components. The model was tested for its Convergent and Discriminant Validity. Moreover it was tested for its reliability and construct reliability. The findings from this study may be used by Chinese tradesmen to develop their marketing campains and customers.

Suggested Citation

  • Sofia D. ANASTASIADOU, 2012. "A Structural Model Describe Chinese Tradesmen Attitudes Towards Greek Students Consumption Behavior," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 11(2), pages 102-111.
    • Handle: RePEc:pts:journl:y:2012:i:2:p:102-111
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    References listed on IDEAS

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    1. C Min Han & Vern Terpstra, 1988. "Country-Of-Origin Effects for Uni-National and Bi-National Products," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(2), pages 235-255, June.
    2. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
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    More about this item

    Keywords

    Validity; reliability; attitudes; Chinese products; Loyalty;
    All these keywords.

    JEL classification:

    • C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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