IDEAS home Printed from https://ideas.repec.org/a/pts/journl/y2011i2p11-23.html
   My bibliography  Save this article

Comparison of E-Commerce behaviour among women consumers of Balkan and Baltic Regions

Author

Listed:
  • Polychronidou Persefoni

    (Kavala Institute of Technology, Kavala, Greece)

  • Valsamidis Stavros

    (Kavala Institute of Technology, Kavala, Greece)

  • Florou Giannoula

    (Kavala Institute of Technology, Kavala, Greece)

  • Karasavvoglou Anastasios

    (Kavala Institute of Technology, Kavala, Greece)

Abstract

Nowadays, more and more consumers prefer to make their shopping via Internet. Researchers wish to study the e-commerce behaviour and the factors influencing consumer’s attitude while shopping on line. This paper investigates the differences and similarities of women’s behaviour toward e-commerce in two culturally different Europe regions; the Balkans and the Baltic regions. Some attributes such as trust in vendor, trust in transactions, language, culture, age or education and their possible impacts on e-commerce use, are examined in this paper. A convenient random sample of 50 women from each region (Greece, Romania, Bulgaria, Lithuania, Estonia and Latvia) was used in order to answer a structured questionnaire including the aforementioned factors. The reply of the respondents was received through e-mail. The responses were analyzed using statistical methods and exploratory data analysis with SPSS software and Chic analysis software, respectively. The results show that there are some significant behaviour differences between the two regions. In particular, women in Baltic use e-commerce more than women in Balkans. Also, it is shown that much more factors such as use of Internet, marital status, education affect the intention to buy online in Baltic than in Balkans.

Suggested Citation

  • Polychronidou Persefoni & Valsamidis Stavros & Florou Giannoula & Karasavvoglou Anastasios, 2011. "Comparison of E-Commerce behaviour among women consumers of Balkan and Baltic Regions," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(2), pages 11-23.
    • Handle: RePEc:pts:journl:y:2011:i:2:p:11-23
    as

    Download full text from publisher

    File URL: http://economic.upit.ro/repec/pdf/2011_2_2.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Persefoni Polychronidou & Ioannis Petasakis & Giannoula Florou & Anastasios Karasavvoglou, 2014. "Consuming Foods and Household Products in Greece: A Statistical Analysis," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 99-110.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ahmed Ibrahim Alzahrani & T. Ramayah & Nalini Suppiah & Osama Alfarraj & Nasser Alalwan, 2020. "Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)," SAGE Open, , vol. 10(3), pages 21582440209, July.
    2. Dumpe Maira, 2015. "Online Marketing Issues of Real Estate Companies: A Case of Latvia," Baltic Journal of Real Estate Economics and Construction Management, Sciendo, vol. 3(1), pages 130-139, December.
    3. Vlad Rosca, 2015. "Customer attitudes towards buying e-books: Perspectives from a Romanian publishing house," Journal of Community Positive Practices, Catalactica NGO, issue 4, pages 105-111.
    4. Maik Hesse & Timm Teubner & Marc T. P. Adam, 2022. "In Stars We Trust – A Note on Reputation Portability Between Digital Platforms," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(3), pages 349-358, June.
    5. Chetan A. Jhaveri & Jitendra M. Nenavani, 2020. "Evaluation of eTail Services Quality: AHP Approach," Vision, , vol. 24(3), pages 310-319, September.
    6. Qin, Li & De-Juan-Vigaray, María D., 2021. "Social commerce: Is interpersonal trust formation similar between U.S.A. and Spain?," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    7. Möhlmann, Mareike, 2021. "Unjustified trust beliefs: Trust conflation on sharing economy platforms," Research Policy, Elsevier, vol. 50(3).
    8. Al-Adwan, Ahmad Samed & Al-Debei, Mutaz M. & Dwivedi, Yogesh K., 2022. "E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions," Technology in Society, Elsevier, vol. 71(C).
    9. repec:dau:papers:123456789/4215 is not listed on IDEAS
    10. Leonie Kuen & Fiona Schürmann & Daniel Westmattelmann & Sophie Hartwig & Shay Tzafrir & Gerhard Schewe, 2023. "Trust transfer effects and associated risks in telemedicine adoption," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    11. Geetu Tuteja & Shashank Gupta & Vaishali Garg, 2016. "Consumer Trust in Internet Shopping," Paradigm, , vol. 20(2), pages 191-215, December.
    12. Ajao Qasim & Emad Abu-Shanab, 2016. "Drivers of mobile payment acceptance: The impact of network externalities," Information Systems Frontiers, Springer, vol. 18(5), pages 1021-1034, October.
    13. Timm Teubner & Marc T. P. Adam & Florian Hawlitschek, 2020. "Unlocking Online Reputation," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 62(6), pages 501-513, December.
    14. Nafise Mohammadi Shakiba & Mohammad-Ali Doostari & Mostafa Mohammadpourfard, 2017. "ESIV: an end-to-end secure internet voting system," Electronic Commerce Research, Springer, vol. 17(3), pages 463-494, September.
    15. Juan F. Tavera Mesías & Juan C. Sánchez Giraldo & Bernardo Ballesteros Díaz, 2011. "Aceptación del E-Commerce en Colombia: un estudio para la ciudad de Medellín," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
    16. Basharat Ali & Nazim Baluch & Zulkifli Mohamed Udin, 2015. "The Moderating Effect of Religiosity on the Relationship between Trust and Diffusion of Electronic Commerce," Modern Applied Science, Canadian Center of Science and Education, vol. 9(13), pages 176-176, December.
    17. Lucia-Palacios, Laura & Pérez-López, Raúl, 2021. "Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 41-54.
    18. Yousaf, Anish & Mishra, Abhishek & Gupta, Anil, 2021. "‘From technology adoption to consumption’: Effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    19. Matej Kovač & Vesna Žabkar, 2020. "Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 9-25.
    20. Phan, Tien-Thao Cong & Dang, Tri-Quan & Nguyen, Luan-Thanh, 2023. "Consumer trust in social network sites in Vietnam: PLS-SEM-ANN analysis," EconStor Conference Papers 278766, ZBW - Leibniz Information Centre for Economics.
    21. Kamal Abubker Abrahim Sleiman & Lan Juanli & Hongzhen Lei & Ru Liu & Yuanxin Ouyang & Wenge Rong, 2021. "User Trust levels and Adoption of Mobile Payment Systems in China: An Empirical Analysis," SAGE Open, , vol. 11(4), pages 21582440211, November.

    More about this item

    Keywords

    e-commerce; women; Balkan regions; Baltic regions; data analysis;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pts:journl:y:2011:i:2:p:11-23. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alina Hagiu (email available below). General contact details of provider: https://edirc.repec.org/data/fepitro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.