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Developing Business School Strategies: A Practitioner-Oriented Conceptualization

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  • Daniel Seelhofer

Abstract

This conceptual paper examines the rationale for strategic planning in business schools and outlines an applied strategy development and controlling process that has been in use at a major Swiss business school for several years, contributing to a significant strengthening of the school's strategic position. It explains the strategy hierarchy and the strategy planning cycle, describes how to conduct a consistent strategic situation analysis, and details how to develop and manage a coherent strategy at all levels (normative, strategic, tactical, and operational), including type, nature, and structure of the corresponding documents.

Suggested Citation

  • Daniel Seelhofer, 2016. "Developing Business School Strategies: A Practitioner-Oriented Conceptualization," Central European Business Review, Prague University of Economics and Business, vol. 2016(1), pages 5-28.
    • Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:1:id:141:p:5-28
    DOI: 10.18267/j.cebr.141
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    References listed on IDEAS

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    1. Anca Cruceru, 2015. "SMEs AND STRATEGIC MANAGEMENT BASED ON KNOWLEDGE," Romanian Economic Business Review, Romanian-American University, vol. 10(2), pages 147-154, June.
    2. Hazel J. Johnson, 2000. "Driving Forces of Change," World Scientific Book Chapters, in: Global Positioning For Financial Services, chapter 3, pages 49-78, World Scientific Publishing Co. Pte. Ltd..
    3. Wayne S. DeSarbo & C. Anthony Di Benedetto & Michael Song & Indrajit Sinha, 2005. "Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance," Strategic Management Journal, Wiley Blackwell, vol. 26(1), pages 47-74, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    strategy development; strategic planning; business school;
    All these keywords.

    JEL classification:

    • J2 - Labor and Demographic Economics - - Demand and Supply of Labor

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