Applying the goal programming in the management of the 7P marketing mix model at universities-case study
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DOI: 10.1371/journal.pone.0260067
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- Uchendu, Chika C & Nwafor, Innocent A & Nwaneri, Mary G, 2015. "Marketing Strategies And Students’ Enrolment in Private Secondary Schools in Calabar Municipality, Cross River State, Nigeria," International Journal of Education and Practice, Conscientia Beam, vol. 3(5), pages 212-223.
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- H. A. Eiselt & C. -L. Sandblom, 2007. "Linear Programming and its Applications," Springer Books, Springer, number 978-3-540-73671-4, March.
- Weber, Martin & Borcherding, Katrin, 1993. "Behavioral influences on weight judgments in multiattribute decision making," European Journal of Operational Research, Elsevier, vol. 67(1), pages 1-12, May.
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