Applying the goal programming in the management of the 7P marketing mix model at universities-case study
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DOI: 10.1371/journal.pone.0260067
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- Uchendu, Chika C & Nwafor, Innocent A & Nwaneri, Mary G, 2015. "Marketing Strategies And Students’ Enrolment in Private Secondary Schools in Calabar Municipality, Cross River State, Nigeria," International Journal of Education and Practice, Conscientia Beam, vol. 3(5), pages 212-223.
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