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The theory of planned behavior as a behavior change model for tobacco control strategies among adolescents in Botswana

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  • Roy Tapera
  • Bontle Mbongwe
  • Magen Mhaka-Mutepfa
  • Andrew Lord
  • Nthabiseng A Phaladze
  • Nicola M Zetola

Abstract

Background: Behavioral intentions (motivational factors), attitudes, subjective norm (social pressures), and perceived behavioral control promote or discourage smoking behavior among adolescents. Objective: To assess students’ behavioral intentions, attitudes, subjective norms and perceived behavioral control on smoking using the Theory of Planned Behavior. The prevalence of smoking among the adolescents is also calculated. Methods: In this cross-sectional study, structured self-administered questionnaires were used to collect data from adolescents in primary and secondary schools. Data on demographics, behavioral intentions, attitudes, subjective norms, and perceived behavioral control towards smoking were collected. Pearson product moment correlations and logistic regression models were used to determine factors associated with current smoking. Results: A total sample of 2554 (mean age = 15; Range = 12–18 years) students participated in the study. Twenty-nine percent (n = 728) of the students had tried smoking at least once. Smoking was predicted by attitudes, subjective norms, perceived behavioral control and intention.There was a strong association between having a parent or guardian, caregiver or close friend who smoked (p

Suggested Citation

  • Roy Tapera & Bontle Mbongwe & Magen Mhaka-Mutepfa & Andrew Lord & Nthabiseng A Phaladze & Nicola M Zetola, 2020. "The theory of planned behavior as a behavior change model for tobacco control strategies among adolescents in Botswana," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-13, June.
    • Handle: RePEc:plo:pone00:0233462
    DOI: 10.1371/journal.pone.0233462
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