Social recommendation model based on user interaction in complex social networks

The user interaction in online social networks can not only reveal the social relationships among users in e-commerce systems, but also imply the social preferences of a target user for recommendation services. However, the current research has rarely explored the impact of social interaction on recommendation performance, especially now that recommender systems face increasing challenges and suffer from poor efficiency due to social data overload. Therefore, applied research on user interaction has become increasingly necessary in the field of social recommendation. In this paper, we develop a novel social recommendation method based on the user interaction in complex social networks, called the SRUI model, to present a basis for improving the efficiency of the recommender systems. Specifically, a weighted social interaction network is first mapped to represent the interactions among social users according to the gathered information about historical user behavior. Thereafter, the complete path set is mined by the complete path mining (CPM) algorithm to find social similar neighbors with tastes similar to those of the target user. Finally, the social similar tendencies of the users on the complete paths are obtained to predict the final ratings of items through the SRUI model. A series of experimental results based on two real public datasets show that our approach performs better than other state-of-the-art methods in terms of recommendation performance.