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Collective Attention and Stock Prices: Evidence from Google Trends Data on Standard and Poor's 100

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  • Raphael H Heiberger

Abstract

Today´s connected world allows people to gather information in shorter intervals than ever before, widely monitored by massive online data sources. As a dramatic economic event, recent financial crisis increased public interest for large companies considerably. In this paper, we exploit this change in information gathering behavior by utilizing Google query volumes as a "bad news" indicator for each corporation listed in the Standard and Poor´s 100 index. Our results provide not only an investment strategy that gains particularly in times of financial turmoil and extensive losses by other market participants, but reveal new sectoral patterns between mass online behavior and (bearish) stock market movements. Based on collective attention shifts in search queries for individual companies, hence, these findings can help to identify early warning signs of financial systemic risk. However, our disaggregated data also illustrate the need for further efforts to understand the influence of collective attention shifts on financial behavior in times of regular market activities with less tremendous changes in search volumes.

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  • Raphael H Heiberger, 2015. "Collective Attention and Stock Prices: Evidence from Google Trends Data on Standard and Poor's 100," PLOS ONE, Public Library of Science, vol. 10(8), pages 1-14, August.
    • Handle: RePEc:plo:pone00:0135311
    DOI: 10.1371/journal.pone.0135311
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    Cited by:

    1. Mario Maggi & Pierpaolo Uberti, 2021. "Google search volumes for portfolio management: performances and asset concentration," Annals of Operations Research, Springer, vol. 299(1), pages 163-175, April.
    2. María José Ayala & Nicolás Gonzálvez-Gallego & Rocío Arteaga-Sánchez, 2024. "Google search volume index and investor attention in stock market: a systematic review," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 10(1), pages 1-29, December.
    3. Fang, Jianchun & Gozgor, Giray & Lau, Chi-Keung Marco & Lu, Zhou, 2020. "The impact of Baidu Index sentiment on the volatility of China's stock markets," Finance Research Letters, Elsevier, vol. 32(C).
    4. Zhenpeng Li & Xijin Tang & Zhenjie Hong, 2022. "Collective attention dynamic induced by novelty decay," The European Physical Journal B: Condensed Matter and Complex Systems, Springer;EDP Sciences, vol. 95(8), pages 1-11, August.
    5. Costola, Michele & Iacopini, Matteo & Santagiustina, Carlo R.M.A., 2021. "Google search volumes and the financial markets during the COVID-19 outbreak," Finance Research Letters, Elsevier, vol. 42(C).
    6. Platania, Federico & Toscano Hernandez, Celina & Moreno, Manuel & Appio, Francesco, 2023. "The impact of public attention during the COVID-19 pandemic," Finance Research Letters, Elsevier, vol. 58(PA).

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