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Corporate Social Responsibility: A Real Options Approach to the Challenge of Financial Sustainability

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  • Maria-Teresa Bosch-Badia
  • Joan Montllor-Serrats
  • Maria-Antonia Tarrazon-Rodon

Abstract

Background: In contemporary complex societies, social values like ethics, corporate social responsibility, and being respectful with the environment, among others, are becoming social requirements. Corporations are expected to fulfill them and, according to empirical evidence, an overwhelming majority aspires to good social valuation. At the same time, the maximization of market share value in the long run continues to be the central corporate goal. Making environmental and social expenses compatible with value creation is a central challenge for corporations since it implies the financial sustainability of Corporate Social Responsibility (CSR). Methods and Results: The value creation capacity of CSR projects, mainly through innovation, is widely acknowledged in economic literature and corporate practice. This fact arouses the need of having a quantitative framework capable of summarizing the value creation capacity of the variables involved in CSR projects. With this aim we build up a sensitivity analysis of real option ratios that studies and quantifies the value creation capacity of CSR projects connected with innovation. Ratio analysis has the advantage of being scale independent. Hence, it furnishes a homogeneous framework to express the interaction of value creation variables and, thus, supports strategic thinking quantitatively. Often, CSR expenses can be regarded as preliminary projects that create the opportunity to undertake a full future project. For them, we obtain the minimum expectations scenario that makes financially sustainable a preliminary project that can be interpreted as a call option. We propose a classification of CSR projects from the decision analysis perspective following a two-fold approach: Their relationship with value creation and their links with existing corporate activities. This classification of CSR projects aims at contributing to choose the best capital budgeting method to study the financial sustainability of the project and identifying those CSR projects that fulfill the required features to be studied from the real options perspective.

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  • Maria-Teresa Bosch-Badia & Joan Montllor-Serrats & Maria-Antonia Tarrazon-Rodon, 2015. "Corporate Social Responsibility: A Real Options Approach to the Challenge of Financial Sustainability," PLOS ONE, Public Library of Science, vol. 10(5), pages 1-37, May.
    • Handle: RePEc:plo:pone00:0125972
    DOI: 10.1371/journal.pone.0125972
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    References listed on IDEAS

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    Cited by:

    1. Maria-Teresa Bosch-Badia & Joan Montllor-Serrats & Maria-Antonia Tarrazon-Rodon, 2018. "Sustainability and Ethics in the Process of Price Determination in Financial Markets: A Conceptual Analysis," Sustainability, MDPI, vol. 10(5), pages 1-24, May.
    2. Maria-Teresa Bosch-Badia & Joan Montllor-Serrats & Maria-Antonia Tarrazon-Rodon, 2020. "The Capital Budgeting of Corporate Social Responsibility," Sustainability, MDPI, vol. 12(9), pages 1-28, April.
    3. Ziyuan Sun & Yanli Li & Man Wang & Xiaoping Wang & Yiwen Pan & Feng Dong, 2019. "How does vertical integration promote innovation corporate social responsibility (ICSR) in the coal industry? A multiple-step multiple mediator model," PLOS ONE, Public Library of Science, vol. 14(6), pages 1-23, June.
    4. Muhammad Akram Naseem & Jun Lin & Ramiz ur Rehman & Muhammad Ishfaq Ahmad & Rizwan Ali, 2019. "Moderating role of financial ratios in corporate social responsibility disclosure and firm value," PLOS ONE, Public Library of Science, vol. 14(4), pages 1-19, April.
    5. Shiyang Li & Mengli Li & Nan Zhou, 2020. "Pricing and coordination in a dual-channel supply chain with a socially responsible manufacturer," PLOS ONE, Public Library of Science, vol. 15(7), pages 1-15, July.
    6. Martha Ríos-Manríquez & Martha Gabriela Ferrer-Ríos & María Dolores Sánchez-Fernández, 2021. "Structural model of corporate social responsibility. An empirical study on Mexican SMEs," PLOS ONE, Public Library of Science, vol. 16(2), pages 1-22, February.
    7. Jing Tao & Peipei Shan & Jingbo Liang & Long Zhang, 2024. "Influence Mechanism between Corporate Social Responsibility and Financial Sustainability: Empirical Evidence from China," Sustainability, MDPI, vol. 16(6), pages 1-23, March.
    8. Mariano Méndez-Suárez & Abel Monfort & María de las Mercedes de Obesso, 2023. "Real options appraisal for a reactive CSR strategy: the case of Facebook," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 36(2), pages 2135557-213, July.

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