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Movie Smoking and Youth Initiation: Parsing Smoking Imagery and Other Adult Content

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  • Matthew C Farrelly
  • Kian Kamyab
  • James Nonnemaker
  • Erik Crankshaw
  • Jane A Allen

Abstract

Objectives: To isolate the independent influence of exposure to smoking and other adult content in the movies on youth smoking uptake. Methods: We used discrete time survival analysis to quantify the influence of exposure to smoking and other adult content in the movies on transitioning from (1) closed to open to smoking; (2) never to ever trying smoking; and (3) never to ever hitting, slapping, or shoving someone on two or more occasions in the past 30 days. The latter is a comparative outcome, hypothesized to have no correlation with exposure to smoking in the movies. Results: Assessed separately, both exposure to smoking imagery and exposure to adult content were associated with increased likelihood of youth becoming open to smoking (OR = 1.09, 95% CI: 1.04–1.15 and OR = 1.10, 95% CI: 1.04–1.17) and having tried smoking (OR = 1.06, 95% CI: 1.00–1.12 and OR = 1.06, 95% CI: 1.00–1.13). Both measures were also separately associated with aggressive behavior (OR = 1.09, 95% CI: 1.04–1.14 and OR = 1.09, 95% CI: 1.04–1.15). A very high correlation between the two measures (0.995, p

Suggested Citation

  • Matthew C Farrelly & Kian Kamyab & James Nonnemaker & Erik Crankshaw & Jane A Allen, 2012. "Movie Smoking and Youth Initiation: Parsing Smoking Imagery and Other Adult Content," PLOS ONE, Public Library of Science, vol. 7(12), pages 1-7, December.
    • Handle: RePEc:plo:pone00:0051935
    DOI: 10.1371/journal.pone.0051935
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    References listed on IDEAS

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    1. Mowery, P.D. & Farrelly, M.C. & Haviland, M.L. & Gable, J.M. & Wells, H.E., 2004. "Progression to Established Smoking among US Youths," American Journal of Public Health, American Public Health Association, vol. 94(2), pages 331-337.
    2. Titus, Kori & Glantz, Stanton PhD & Polansky, Jonathan R., 2009. "Smoking Presentation Trends in U.S. Movies 1991-2008," University of California at San Francisco, Center for Tobacco Control Research and Education qt30q9j424, Center for Tobacco Control Research and Education, UC San Francisco.
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