Use of “Entertainment” Chimpanzees in Commercials Distorts Public Perception Regarding Their Conservation Status
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DOI: 10.1371/journal.pone.0026048
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- Ojea, Elena & Loureiro, Maria L., 2007. "Altruistic, egoistic and biospheric values in willingness to pay (WTP) for wildlife," Ecological Economics, Elsevier, vol. 63(4), pages 807-814, September.
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