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Franchising And Its Applications In Slovak Republic

Author

Listed:
  • Miriam Jankalová

    (University of Zilina, Slovakia)

  • Radoslav Jankal

    (University of Zilina, Slovakia)

Abstract

The paper focus on characteristic of franchising as the opportunity for firms to start the business. Franchising is an agreement in which franchisees receive the right to operate a business under the franchisor’s trade name in exchange for paying a fee and operating according to a specific plan (Flităr, 2003). In other words, this method of distribution is based on a contract in which the franchisor gives franchisees the right to operate a business under its trade name. In exchange, the franchisees pay a specific amount and operate the business according to a plan specified by the franchisor (Flităr, 2003). We also analyse the situation in Slovak republic where franchising is still used not so often as in the other EU countries.

Suggested Citation

  • Miriam Jankalová & Radoslav Jankal, 2010. "Franchising And Its Applications In Slovak Republic," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(4), pages 135-142.
    • Handle: RePEc:pet:annals:v:10:y:2010:i:4:p:135-142
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    File URL: http://upet.ro/annals/economics/pdf/2010/20100414.pdf
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    References listed on IDEAS

    as
    1. Mircea Baron & Oana Dobre-Baron, 2003. "Establishment of „Mica” company and the takeover of „Ruda 12 apostoli” mine undertaking located nearby Brad," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 3, pages 5-22.
    2. Monica Paula Flităr, 2003. "The effects of services characteristics on the marketing mix for services," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 3, pages 57-64.
    3. Ioan Constantin Dima & Mariana Man, 2001. "The comparative culture of organization," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 1, pages 52-54.
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      More about this item

      Keywords

      franchising; code of ethics; franchisor; franchisee;
      All these keywords.

      JEL classification:

      • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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