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Quality Improvement Strategy In Romanian Tourism Products And Services With The Application Of SC Astoria Complex SRL

Author

Listed:
  • Claudiu Valentin Nitu

    (“Dimitrie Cantemir” Chiristian University of Bucharest)

  • Elena Condrea

    ("Ovidius" University of Constanta, Romania)

  • Mihaela Constandache

    (“Dimitrie Cantemir” Chiristian University of Bucharest)

Abstract

Quality is an integral part of international competitiveness in the world. Quality has many meanings and implications, based on the quality of products or services to the very quality companies. Competitiveness, defined as the ability of firms to compete is the essence of a good marketing system in place, to be competitive means to succeed in an environment in which firms always try to go one before another by price reduction, by increase the quality of their current products and services and creating new ones. A firm is competitive if it can produce high quality products and services and lower costs than its competitors and internationally. Ability to compete is to do better than firms in the same industry in terms of sales, market share and profitability, capacity to achieve its strategic conduct, defined as the set of actions undertaken to influence the market, finally leading to increased profits.

Suggested Citation

  • Claudiu Valentin Nitu & Elena Condrea & Mihaela Constandache, 2010. "Quality Improvement Strategy In Romanian Tourism Products And Services With The Application Of SC Astoria Complex SRL," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(2), pages 239-246.
    • Handle: RePEc:pet:annals:v:10:y:2010:i:2:p:239-246
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    More about this item

    Keywords

    quality; international competitiveness; competition; customer satisfaction; perception;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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