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Banking Expectations: Do Bankers Really Understand the Needs of the Small Business Customer?

Author

Listed:
  • James F. Nielsen

    (Oregon State University)

  • Rowan M. Trayler

    (University Technology Sydney)

  • Bonnie M. Brown

    (Transition Dynamics, Eugene, OR)

Abstract

This study examines the expectations that both small business firms and bankers have regarding the bank selection process. The purpose of the study is to determine whether or not bankers understand the needs of the small business customer. It is based on a nationwide survey of 115 small business firms and 296 banks. In seven instances, statistically significant differences in expectations are noted. The results suggest a communication gap in the small business/commercial bank relationship.

Suggested Citation

  • James F. Nielsen & Rowan M. Trayler & Bonnie M. Brown, 1995. "Banking Expectations: Do Bankers Really Understand the Needs of the Small Business Customer?," Journal of Entrepreneurial Finance, Pepperdine University, Graziadio School of Business and Management, vol. 4(2), pages 99-112, Fall.
    • Handle: RePEc:pep:journl:v:4:y:1995:i:2:p:99-112
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    Citations

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    Cited by:

    1. Manpreet Kaur & Kanwaljeet Singh & Sarita Arora, 2023. "Are SMEs relationship seekers or price watchers? Target marketing implications for banks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 615-625, September.
    2. Susan Coleman & Mary Carsky, 1996. "Women Owned Businesses and Bank Switching: The Role of Customer Service," Journal of Entrepreneurial Finance, Pepperdine University, Graziadio School of Business and Management, vol. 5(1), pages 75-83, Spring.
    3. Abdulaziz M. Abdulsaleh, 2016. "Factors Affecting Libyan SMEs’ Selection of Banks as Business Partners," Quarterly Journal of Business Studies, Research Academy of Social Sciences, vol. 2(4), pages 201-210.

    More about this item

    Keywords

    Banking; Bank; Small Business; Expectations;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill

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