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Determinants of export performance: Case of seafood firms in Viet Nam

Author

Listed:
  • Bang Nguyen Viet,
  • Buu Le Tan,
  • Vu Nguyen Thanh,
  • Nhan Vo Kim

Abstract

Purpose: The purpose of this paper is to define and measure key factors regarding toexport performance of seafood firms in Viet Nam. Methodology: This study has used qualitative and quantitative researches: (i) qualitative research carried out through focus group discussions with 10 chief executive officers of seafood firms, and (ii) quantitative research conducted through direct interviews with 305 seafood firms (chief executive officer or senior executive) in Mekong Delta region (Viet Nam). Result and conclusion: The results show that: (i) export performance is affected by export marketing strategy, characteristics and capabilities, industry characteristics, management characteristics, domestic market characteristics, and foreign market characteristics; (ii) export marketing strategy is affected by characteristics and capabilities, industry characteristics, management characteristics, domestic market characteristics, and foreign market characteristics. However, the research subject has certain limitations: (i) due to limited resources in conducting research, the sample size consisted of 305 seafood firms, (ii) This study conducted the sampling technique of using direct interview methods from respondents.

Suggested Citation

  • Bang Nguyen Viet, & Buu Le Tan, & Vu Nguyen Thanh, & Nhan Vo Kim, 2017. "Determinants of export performance: Case of seafood firms in Viet Nam," Business and Economic Horizons (BEH), Prague Development Center, vol. 13(5), pages 722-735, December.
    • Handle: RePEc:pdc:jrnbeh:v:13:y:2017:i:5:p:722-735
    DOI: 10.15208/beh.2017.48
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    References listed on IDEAS

    as
    1. Navarro, Antonio & Losada, Fernando & Ruzo, Emilio & Díez, José A., 2010. "Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance," Journal of World Business, Elsevier, vol. 45(1), pages 49-58, January.
    2. Luis Filipe Lages & Sandy D Jap & David A Griffith, 2008. "The role of past performance in export ventures: a short-term reactive approach," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 39(2), pages 304-325, March.
    3. Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January.
    4. Seyed Hossein Jalali, 2012. "Export Barriers and Export Performance: Empirical Evidence from the Commercial Relationship between Greece and Iran," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 10(1), pages 53-66.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Export performance; export seafood; seafood in Vietnam;
    All these keywords.

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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