IDEAS home Printed from https://ideas.repec.org/a/pcz/journl/v12y2015i1p219-229.html
   My bibliography  Save this article

Examining Prosumers’ Participation In Business Processes

Author

Listed:
  • Ewa Ziemba

    (University of Economics in Katowice, Faculty of Finance and Insurance)

  • Monika Eisenbardt

    (University of Economics in Katowice, Faculty of Finance and Insurance)

Abstract

Modern business reality forces enterprises to collaborate with various external entities. One of them is prosumers, i.e. active consumers who collaborate with enterprises in various areas. The goal of this paper is to analyze activities connected with business processes in which prosumers can participate to support enterprises. The paper consists of three parts. The first part briefly discusses the prosumption theory and identifies a research gap. The second part embraces a methodology of research. The third part presents the findings of the conducted research, which indicate how prosumers can participate and improve business processes. The required data was collected from a survey questionnaire administered to a sample of Polish prosumers. The main statistical results indicated that prosumers actively participate in two processes: Develop and manage products and services and Market and sell products and services. The study concludes with a discussion on the findings, implications, limitations, and avenues for further research

Suggested Citation

  • Ewa Ziemba & Monika Eisenbardt, 2015. "Examining Prosumers’ Participation In Business Processes," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(1), pages 219-229, DEcember.
    • Handle: RePEc:pcz:journl:v:12:y:2015:i:1:p:219-229
    as

    Download full text from publisher

    File URL: http://pjms.zim.pcz.pl/PDF/PJMS121/The%20Position%20of%20Marketing%20within%20a%20Macro-Logistic%20Model%20of%20the%20Company.pdf
    Download Restriction: no
    File URL: http://www.pjms.zim.pcz.pl/-articles-1.php
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Paula Bajdor, 2013. "Cause Related Marketing As One Of The Sustainable Marketing’S Dimensions – The Essence And Practical Examples," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 7(1), pages 89-100, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Agnieszka Izabela Baruk & Mateusz Grzesiak, 2020. "Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
    2. Ievoli Corrado & Belliggiano Angelo & Marandola Danilo & Milone Pierluigi & Ventura Flaminia, 2019. "Information and Communication Infrastructures and New Business Models in Rural Areas: The Case of Molise Region in Italy," European Countryside, Sciendo, vol. 11(4), pages 475-496, December.
    3. Mullins Roisin & Dettmer Sandra & Eisenbardt Monika & Ziemba Ewa, 2020. "Comparing current and future knowledge sharing with enterprises by Poland- and UK-based prosumers," Journal of Economics and Management, Sciendo, vol. 41(3), pages 47-68, September.
    4. Baruk Agnieszka Izabela & Goliszek Anna, 2019. "The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations," Marketing of Scientific and Research Organizations, Sciendo, vol. 32(2), pages 207-229, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Beata Zatwarnicka-Madura & Dusan Malindzak, 2015. "The Position Of Marketing Within A Macro-Logistic Model Of The Company," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(1), pages 209-218, DEcember.
    2. Tamas Koplyay & Doug Lloyd & Abdelkader Jazouli & Brian Mitchel, 2015. "The Strategic Marketing Function In Dynamic Markets," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(1), pages 59-76, DEcember.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pcz:journl:v:12:y:2015:i:1:p:219-229. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Paula Bajdor (email available below). General contact details of provider: https://edirc.repec.org/data/wzpczpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.