The Missing Elements Of Value Innovation In Metal Industrial Sector
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- Dorsch, Michael J. & Carlson, Les, 1996. "A transaction approach to understanding and managing customer equity," Journal of Business Research, Elsevier, vol. 35(3), pages 253-264, March.
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Keywords
value innovation in the metal industrial sector; customer and worker value; value for customer and worker; extended value innovation;All these keywords.
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