Repositioning of city branding through promotional videos: the case of Ningbo
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DOI: 10.1057/s41254-022-00292-0
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References listed on IDEAS
- Steven Chen & Eric Shih, 2019. "City branding through cinema: the case of postcolonial Hong Kong," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 505-521, September.
- Yinyan Yao & Yanfen Zhuo, 2018. "A Multimodal Discourse Analysis of the Promotional Video of Hangzhou," English Language Teaching, Canadian Center of Science and Education, vol. 11(10), pages 121-121, October.
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Cited by:
- Ulun Akturan & Deniz Kuter, 2024. "City brand coolness in the eye of the beholder: an extended conceptualization of city brand coolness and its dimensions," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(3), pages 293-305, September.
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Keywords
City branding; Promotional videos; Narrative paradigm; Multimodal discourse analysis;All these keywords.
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