Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city?
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DOI: 10.1057/s41254-018-0106-x
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- Carrizo Moreira, António & Rêga Pereira, Cristiana & Fernandes Lopes, Margarida & Arêde Rodrigues Calisto, Raquel & Teixeira Vale, Vera, 2023. "Sustainable and Green City Brand. An Exploratory Review," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
- Zhou, Yang & Tang, Zhen & Qian, Xiaoyan & Mardani, Abbas, 2021. "Digital manufacturing and urban conservation based on the Internet of Things and 5 G technology in the context of economic growth," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
- Chung-Shing Chan, 2023. "From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 500-513, December.
- Assumpció Huertas & Antonio Moreno & Jordi Pascual, 2021. "Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?," Sustainability, MDPI, vol. 13(19), pages 1-18, October.
- Jiayin Zhang & Min Wang & Yinbin Lin, 2024. "Evaluations of Guangzhou’s brand building through intangible cultural heritage: a brand equity model," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 119-129, June.
- Magdalena Grebosz-Krawczyk, 2021. "Place branding (r)evolution: the management of the smart city’s brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 93-104, March.
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Keywords
City brand equity; City theme; Creative city; Green city; Smart city;All these keywords.
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