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Levels of trust in risk-only negative health messages issued by public agencies: a quantitative research-based mindsponge framework

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  • Nanae Tanemura

    (National Institutes of Biomedical Innovation, Health and Nutrition)

  • Masako Kakizaki

    (Nagoya City University)

  • Takashi Kusumi

    (Kyoto University)

  • Rie Onodera

    (Osaka Metropolitan University)

  • Tsuyoshi Chiba

    (National Institutes of Biomedical Innovation, Health and Nutrition)

Abstract

Trust in messengers is essential for a public agency to ensure effective benefit-risk communication. However, there is insufficient research on the difference in trust between risk-only or benefit-and-risk messages that deal with negative topics. To clarify these differences, this study used three radiation topics to determine the best benefit-risk communication design. We conducted a randomized comparative study in November 2020 on 1100 Japanese individuals (550 men and 550 women), who were allocated either to the risk message group (risk-only) or the benefit-and-risk message group (benefit-and-risk). The questionnaire focused on the trust level in a public agency for each message. We conducted an independent sample t-test using the trust mean at the time of registration. There were significant differences in the trust level in the public agency for all three topics (p

Suggested Citation

  • Nanae Tanemura & Masako Kakizaki & Takashi Kusumi & Rie Onodera & Tsuyoshi Chiba, 2022. "Levels of trust in risk-only negative health messages issued by public agencies: a quantitative research-based mindsponge framework," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-7, December.
    • Handle: RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01415-x
    DOI: 10.1057/s41599-022-01415-x
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    Cited by:

    1. Minh-Hoang Nguyen & Minh-Phuong Thi Duong & Manh-Cuong Nguyen & Noah Mutai & Ruining Jin & Phuong-Tri Nguyen & Tam-Tri Le & Quan-Hoang Vuong, 2023. "Promoting Stakeholders’ Support for Marine Protection Policies: Insights from a 42-Country Dataset," Sustainability, MDPI, vol. 15(16), pages 1-19, August.
    2. Duong, Thi Minh Phuong & SARI, NI PUTU WULAN PURNAMA & Mazenda, Adrino & Le, Tam-Tri & Nguyen, Minh-Hoang & Vuong, Quan-Hoang, 2023. "Improving the market for livestock production households to alleviate food insecurity in the Philippines," OSF Preprints mj5sp, Center for Open Science.

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