IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v11y2024i1d10.1057_s41599-024-03878-6.html
   My bibliography  Save this article

From colonial legacy to contemporary reality: attitudes towards English and Hindi hegemony in India

Author

Listed:
  • Sadaf Khan

    (Indian Institute of Technology Indore)

  • Thapasya Jayaraj

    (Indian Institute of Technology Indore)

Abstract

The dominance of one powerful, ‘killer’ language, particularly in formerly colonized countries, has been studied mainly in the context of language education in a multilingual scenario. However, attitudes towards linguistic hegemony remain largely unexplored, an issue that takes on added significance in India, a country known for its exceptional linguistic diversity. The ethnographic study attempts to bridge the gap by analyzing the implicit and explicit language attitudes toward English and Hindi language hegemony among Indians representing a diverse spectrum of linguistic, geographical, and socioeconomic backgrounds. Explicit attitudes, consciously held and reported perceptions, were investigated through one-on-one and group interviews with 60 participants while implicit attitudes, unconsciously held beliefs, were explored through field observations. The study also examined whether English is still viewed as a remnant of colonialism in India. The findings of the thematic analysis reveal that English has largely shed its colonial associations, with socioeconomic status, and the medium of instruction significantly influencing these attitudes. With its exploration of Hindi hegemony in addition to English, the research offers fresh insights into the evolving linguistic landscape of India and contributes to a more nuanced understanding of language dynamics in a post-colonial, globalized society.

Suggested Citation

  • Sadaf Khan & Thapasya Jayaraj, 2024. "From colonial legacy to contemporary reality: attitudes towards English and Hindi hegemony in India," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
  • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03878-6
    DOI: 10.1057/s41599-024-03878-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-024-03878-6
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1057/s41599-024-03878-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Tanuka Endow, 2018. "Inferior Outcomes: Learning in Low-cost English-medium Private Schools—A Survey in Delhi and National Capital Region," Indian Journal of Human Development, , vol. 12(1), pages 1-19, April.
    2. Eric Luis Uhlmann & Anthony Greenwald & Andrew Poehlmann & Mahzarin Banaji, 2009. "Understanding and Using the Implicit Association Test: III. Meta-Analysis of Predictive Validity," Post-Print hal-00516146, HAL.
    3. Jie Zeng & Jianbu Yang, 2024. "English language hegemony: retrospect and prospect," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-9, December.
    4. Mehtabul Azam & Aimee Chin & Nishith Prakash, 2013. "The Returns to English-Language Skills in India," Economic Development and Cultural Change, University of Chicago Press, vol. 61(2), pages 335-367.
    5. Parshad, Rana D. & Bhowmick, Suman & Chand, Vineeta & Kumari, Nitu & Sinha, Neha, 2016. "What is India speaking? Exploring the “Hinglish” invasion," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 449(C), pages 375-389.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kareklas, Ioannis & Muehling, Darrel D. & King, Skyler, 2019. "The effect of color and self-view priming in persuasive communications," Journal of Business Research, Elsevier, vol. 98(C), pages 33-49.
    2. Wafaa Shoukry Saleh & Maha M. A. Lashin, 2022. "Traffic Safety Policies for Saudi Women: Attitudinal Analysis," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
    3. J. Michelle Brock & Ralph De Haas, 2023. "Discriminatory Lending: Evidence from Bankers in the Lab," American Economic Journal: Applied Economics, American Economic Association, vol. 15(2), pages 31-68, April.
    4. Sahoo, Soham & Klasen, Stephan, 2018. "Gender Segregation in Education and Its Implications for Labour Market Outcomes: Evidence from India," IZA Discussion Papers 11660, Institute of Labor Economics (IZA).
    5. Pozharliev, Rumen & De Angelis, Matteo & Rossi, Dario & Bagozzi, Richard & Amatulli, Cesare, 2023. "I might try it: Marketing actions to reduce consumer disgust toward insect-based food," Journal of Retailing, Elsevier, vol. 99(1), pages 149-167.
    6. Leonardo Bursztyn & Thomas Chaney & Tarek Alexander Hassan & Aakaash Rao, 2021. "The Immigrant Next Door: Long-Term Contact, Generosity, and Prejudice," NBER Working Papers 28448, National Bureau of Economic Research, Inc.
    7. Michela Carlana, 2019. "Implicit Stereotypes: Evidence from Teachers’ Gender Bias," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 134(3), pages 1163-1224.
    8. Victor Ginsburgh & Jacques Melitz & Farid Toubal, 2017. "Foreign Language Learning and Trade," Review of International Economics, Wiley Blackwell, vol. 25(2), pages 320-361, May.
    9. Yasser Razak Hussain & Pranab Mukhopadhyay, 2023. "How Much do Education, Experience, and Social Networks Impact Earnings in India? A Panel Data Analysis Disaggregated by Class, Gender, Caste and Religion," SAGE Open, , vol. 13(4), pages 21582440231, December.
    10. Juliette Richetin & Giulio Costantini & Marco Perugini & Felix Schönbrodt, 2015. "Should We Stop Looking for a Better Scoring Algorithm for Handling Implicit Association Test Data? Test of the Role of Errors, Extreme Latencies Treatment, Scoring Formula, and Practice Trials on Reli," PLOS ONE, Public Library of Science, vol. 10(6), pages 1-23, June.
    11. Antonio Paolo & Aysit Tansel, 2019. "English skills, labour market status and earnings of Turkish women," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 46(4), pages 669-690, November.
    12. Antonio Di Paolo & Aysit Tansel, 2015. "Returns to Foreign Language Skills in a Developing Country: The Case of Turkey," Journal of Development Studies, Taylor & Francis Journals, vol. 51(4), pages 407-421, April.
    13. Jung Sakong, 2021. "Identifying Taste-Based Discrimination: Effect of Black Electoral Victories on Racial Prejudice and Economic Gaps," Working Paper Series WP-2021-07, Federal Reserve Bank of Chicago.
    14. Elran-Barak, Roni & Bar-Anan, Yoav, 2018. "Implicit and explicit anti-fat bias: The role of weight-related attitudes and beliefs," Social Science & Medicine, Elsevier, vol. 204(C), pages 117-124.
    15. Bando, Rosangela & Li, Xia, 2014. "The Effect of In-Service Teacher Training on Student Learning of English as a Second Language," IDB Publications (Working Papers) 6596, Inter-American Development Bank.
    16. Dylan Glover & Amanda Pallais & William Pariente, 2017. "Discrimination as a Self-Fulfilling Prophecy: Evidence from French Grocery Stores," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 132(3), pages 1219-1260.
    17. Liu, Guohui & Zhang, Weiguo & Chen, Yan, 2024. "Being a householder speaking a foreign language: Foreign language proficiency and the internet technology adoption of the household," Technology in Society, Elsevier, vol. 78(C).
    18. Yuki, Kazuhiro, 2024. "Language education and economic outcomes in a bilingual society," Journal of Economic Behavior & Organization, Elsevier, vol. 226(C).
    19. Mamiko Takeuchi, 2019. "Earnings gaps among higher-educated workers withinmain cities insemi-industrializedandnewly industrialized Asian countries," Discussion Papers in Economics and Business 19-06-Rev., Osaka University, Graduate School of Economics, revised Jul 2019.
    20. Nancy Krieger & Pamela D Waterman & Anna Kosheleva & Jarvis T Chen & Dana R Carney & Kevin W Smith & Gary G Bennett & David R Williams & Elmer Freeman & Beverley Russell & Gisele Thornhill & Kristin M, 2011. "Exposing Racial Discrimination: Implicit & Explicit Measures–The My Body, My Story Study of 1005 US-Born Black & White Community Health Center Members," PLOS ONE, Public Library of Science, vol. 6(11), pages 1-24, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03878-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.