The wellbeing economy in practice: sustainable and inclusive growth? Or a post-growth breakthrough?

A wellbeing economy (WE) has gained a wide range of adherents in recent years, although the meanings they give to it vary. One point with conflicting understandings is whether a WE is a post-growth economy. Many environmentalists and other growth critics have long called for a move beyond the pursuit of economic growth as a societal priority and an embrace of an ethic of sufficiency. Some WE proponents highlight not only the WE’s post-growth character but also its ability to bring post-growth ideas into the political mainstream, pointing, for example, to the Wellbeing Economy Governments (WEGo), a partnership of governments with shared ambitions of creating a WE. Does increasing support for a WE represent the long-sought breakthrough for a post-growth, sufficiency-oriented environmental approach? If not, how can efforts to implement a WE be taken further in a post-growth direction? These questions are examined through case studies of countries participating in WEGo, using an analysis of government documents and other sources to determine whether they have adopted a post-growth orientation. Expanding on previous analysis of the three founding WEGo members, this article examines three more recent cases: Finland and Wales, which are both WEGo members, and Canada, which has participated in WEGo gatherings. It confirms previous findings that WEGo nations have taken only limited steps in a post-growth direction, with emerging WE practice amounting at most to a “weak post-growth approach.” However, while previous studies have emphasized conclusions applying broadly to all WEGos, this article identifies greater variation among WE cases. One case, Wales, stands out for moving further in a post-growth direction, including significant sufficiency-oriented policies such as limits on road building, although a commitment to economic growth remains evident. Building on the findings, the article concludes with some options that WEGo nations and others could take to strengthen the WE’s post-growth character.