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A study on identification of youth identity through a gender lens in network buzzwords: A critical discourse analysis

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  • Huawei Tan

    (The Chongqing Technology and Business University)

  • Yating Yu

    (University of Macau, Avenida da Universidade, Taipa)

Abstract

As an emerging form of discourse in the Internet era, network buzzwords serve as an indicator of the mentality of the youth, reflecting their identity. However, research on the implementation of network buzzwords in the context of gender formations has been limited. This study fills this research gap by using critical discourse analysis to analyse the use of 11 gender-specific buzzwords listed in the annual list of top-ten network buzzwords published by the magazine Yaowen Jiaozi from 2012 to 2021 on the social media platform, Weibo. It discusses how the gender network buzzwords shape the identity of young groups, what kind of identities were formed, and how young people use gender buzzwords to construct both gender-conforming and patriarchal discourse, as well as gender-nonconforming discourse, from the perspectives of conformity and nonconformity. Additionally, it discusses the cultural significance of network buzzwords and their potential impact on contemporary society.

Suggested Citation

  • Huawei Tan & Yating Yu, 2024. "A study on identification of youth identity through a gender lens in network buzzwords: A critical discourse analysis," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02618-0
    DOI: 10.1057/s41599-024-02618-0
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    References listed on IDEAS

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    1. Judita Kasperiuniene & Vilma Zydziunaite, 2019. "A Systematic Literature Review on Professional Identity Construction in Social Media," SAGE Open, , vol. 9(1), pages 21582440198, February.
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