Optimal advertising pulsation policies: a dynamic programming approach
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DOI: 10.1057/palgrave.jors.2601219
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Cited by:
- Alexander E. Saak, 2012.
"Dynamic Informative Advertising of New Experience Goods,"
Journal of Industrial Economics, Wiley Blackwell, vol. 60(1), pages 104-135, March.
- Saak, Alexander E., 2010. "Dynamic Informative Advertising of New Experience Goods," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61326, Agricultural and Applied Economics Association.
- Saak, Alexander E., 2011. "Dynamic informative advertising of new experience goods:," IFPRI discussion papers 1062, International Food Policy Research Institute (IFPRI).
- Saak, Alexander E., 2011. "Dynamic Informative Advertising of New Experience Goods," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103536, Agricultural and Applied Economics Association.
- Mercedes Esteban-Bravo & José Múgica & Jose Vidal-Sanz, 2005.
"Optimal Duration of Magazine Promotions,"
Marketing Letters, Springer, vol. 16(2), pages 99-114, April.
- Múgica, Jose M. & Vidal-Sanz, Jose M., 2004. "Optimal duration of magazine promotions," DEE - Working Papers. Business Economics. WB wb045417, Universidad Carlos III de Madrid. Departamento de EconomÃa de la Empresa.
- H Zhang & H I Mesak, 2010. "Optimal multi-period service capacity allocation and pricing allowing for uncertain competitive entry," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 61(5), pages 780-789, May.
- Yanwu Yang & Baozhu Feng & Joni Salminen & Bernard J. Jansen, 2022. "Optimal advertising for a generalized Vidale–Wolfe response model," Electronic Commerce Research, Springer, vol. 22(4), pages 1275-1305, December.
- Parham Fami Tafreshi & Mohammad Hasan Aghdaie & Majid Behzadian & Mahdieh Ghani Abadi, 2016. "Developing a Group Decision Support System for Advertising Media Evaluation: A Case in the Middle East," Group Decision and Negotiation, Springer, vol. 25(5), pages 1021-1048, September.
- Zakaria Babutsidze, 2009.
"Learning How to Consume and Returns to Product Promotion,"
Papers on Economics and Evolution
2009-05, Philipps University Marburg, Department of Geography.
- Babutsidze, Zakaria, 2009. "Learning How to Consume and Returns to Product Promotion," MERIT Working Papers 2009-018, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
- Zakaria Babutsidze, 2011. "Returns to product promotion when consumers are learning how to consume," Journal of Evolutionary Economics, Springer, vol. 21(5), pages 783-801, December.
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Keywords
advertising; dynamic programming; marketing; optimisation;All these keywords.
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