Enhancing robustness to forecast errors in availability control for airline revenue management

Traditional revenue management systems are built under the assumption of independent demand per fare. The fare adjustment theory is a methodology to adjust fares that allows for the continued use of optimization algorithms and seat inventory control methods, even with the shift toward dependent demand. Since accurate demand forecasts are a key input to this methodology, it is reasonable to assume that for a scenario with uncertainties it may deliver suboptimal performance. Particularly, during and after COVID-19, airlines faced striking challenges in demand forecasting. This study demonstrates, firstly, the theoretical dominance of the fare adjustment theory under perfect conditions. Secondly, it lacks robustness to forecast errors. A Monte Carlo simulation replicating a revenue management system under mild assumptions indicates that a forecast error of $$\pm 20\%$$ ± 20 % can potentially prompt a necessity to adjust the margin employed in the fare adjustment theory by $$-10\%$$ - 10 % . Moreover, a tree-based machine learning model highlights the forecast error as the predominant factor, with bias playing an even more pivotal role than variance. An out-of-sample study indicates that the predictive model steadily outperforms the fare adjustment theory.