Optimal pricing strategy for hotels when online travel agencies use customer cash backs: A game-theoretic approach
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DOI: 10.1057/rpm.2015.44
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- Meng-Ying Wang & Li-Chen Chou, 2024. "Evaluating information asymmetry effects on hotel pricing: a comparative analysis before and during the COVID-19 pandemic in the Taiwan’s market," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
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Keywords
online marketing; online travel agencies; hotel pricing; cash back; supply chain coordination;All these keywords.
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