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Ethical dilemma at work: the viewpoint of bank marketers in Nigeria

Author

Listed:
  • Henry Egbezien Inegbedion

    (Landmark University)

  • Emmanuel Inegbedion

    (Nigeria Broadcast Academy Registry)

  • Samuel Osifo

    (University of Benin)

  • Sarah Adeyemi

    (Landmark University)

Abstract

The study sought to investigate the major factors that constitute ethical dilemmas for bank marketers in the workplace. The conclusive research design was adopted, and the population of the study consisted of part-time postgraduate students in the faculty of management sciences at the University of Benin who are bank marketers. Research data were analysed using structural equation modelling. Results indicate that sales target and deceptive marketing significantly influence the ethical dilemma faced by bank marketers in Nigeria. The results also showed that respondents’ perception is related to education but not related to sex, marital status and age.

Suggested Citation

  • Henry Egbezien Inegbedion & Emmanuel Inegbedion & Samuel Osifo & Sarah Adeyemi, 2021. "Ethical dilemma at work: the viewpoint of bank marketers in Nigeria," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(1), pages 24-33, March.
    • Handle: RePEc:pal:jofsma:v:26:y:2021:i:1:d:10.1057_s41264-020-00080-y
    DOI: 10.1057/s41264-020-00080-y
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    References listed on IDEAS

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    1. Volkan OZBEK & Umit ALNIACIK & Fatih KOC, 2012. "The Impact of Unfair Business Practices on Bank Customers: An Experimental Study," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 12(1), pages 23-30.
    2. Bagus, Philipp & Howden, David, 2013. "Some Ethical Dilemmas with Modern Banking," MPRA Paper 79599, University Library of Munich, Germany.
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    Cited by:

    1. Benedict Ogbemudia Imhanrenialena & Ozioma Happiness Obi-Anike & Chikodili Nkiruka Okafor & Ruby Nneka Ike & Chinedu Obiora-Okafo, 2022. "Addressing Financial Inclusion Challenges in Rural Areas from the Financial Services Marketing Employee Emotional Labor Dimension: Evidence from Nigeria," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(2), pages 136-146, June.

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