Independent financial adviser (IFA)-based brand equity pyramid
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DOI: 10.1057/s41264-020-00073-x
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References listed on IDEAS
- Rose Du Preez, 2017. "Internal branding experiences in the financial services sector in South Africa," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(1), pages 24-32, March.
- Orla Gough, 2005. "Independent Financial Advisers -- Why They Remain the Strongest Distribution Route for Pensions," The Service Industries Journal, Taylor & Francis Journals, vol. 25(5), pages 709-720, July.
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Cited by:
- Jieqiong Wang & Xiao Zhang & Mingjie Dai, 2021. "Influences of Economic Policy Uncertainty on Corporate Social Responsibility Information Disclosure," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(58), pages 843-843, August.
- John Moss & Karen Rowlingson & Andrew Lymer, 2024. "Exploring the barriers to accessing personal financial planning advice," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(1), pages 17-32, March.
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Keywords
Brand equity; Brand equity pyramid; Brand resonance; Intermediaries; Independent financial advisers;All these keywords.
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