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Marketing analytics in 2024 conferences: AI and data-driven decision-making

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  • Maria Petrescu

    (Embry-Riddle Aeronautical University)

  • Anjala S. Krishen

    (University of Nevada, Las Vegas)

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  • Maria Petrescu & Anjala S. Krishen, 2024. "Marketing analytics in 2024 conferences: AI and data-driven decision-making," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(4), pages 743-745, December.
    • Handle: RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00357-4
    DOI: 10.1057/s41270-024-00357-4
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    References listed on IDEAS

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    1. Abhishek Borah & Francesca Bonetti & Angelito Calma & José Martí-Parreño, 2023. "The Journal of the Academy of Marketing Science at 50: A historical analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 222-243, January.
    2. Barry J. Babin & Nina Krey, 2022. "How could anyone forget Harold W. Berkman?," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 4-7, January.
    3. O. C. Ferrell & Jodie Conduit & Bo Edvardsson & Stephen L. Vargo, 2021. "The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 390-394, December.
    Full references (including those not matched with items on IDEAS)

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