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A decade of marketing analytics and more to come: JMA insights

Author

Listed:
  • Maria Petrescu

    (Embry-Riddle Aeronautical University, Worldwide Campus)

  • Anjala S. Krishen

    (University of Nevada, Las Vegas)

Abstract

No abstract is available for this item.

Suggested Citation

  • Maria Petrescu & Anjala S. Krishen, 2023. "A decade of marketing analytics and more to come: JMA insights," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 117-129, June.
  • Handle: RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6
    DOI: 10.1057/s41270-023-00226-6
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    Cited by:

    1. Konstantinos Dendrinos & George Spais, 2024. "An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 492-522, September.
    2. Rebecca Dingus & Hulda G. Black & Nicole A. Flink, 2024. "Analytics for all marketing majors: sparking interest in the uninterested," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 126-141, June.
    3. Mariia Bordian & Irene Gil-Saura & Gloria Berenguer-Contri & María-Eugenia Ruiz-Molina & Antonio Marín-García, 2024. "Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 717-733, September.

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