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Comprehensive Meta-Analysis (CMA) 3.0: a software review

Author

Listed:
  • Philipp Brüggemann

    (FernUniversität in Hagen)

  • Kunjan Rajguru

    (Nirma University)

Abstract

Comparative analyses of different publications on the same topic are becoming increasingly popular in several areas of marketing research. Especially in research strands with many different empirical studies, there is a strong need for a systematic method to verify the multitude of results. Meta-analysis is such a method to empirically synthesize multiple research results. This software review examines probably the most popular software for the implementation of meta-analyses: Comprehensive Meta-Analysis (CMA) 3.0 ( https://www.meta-analysis.com/ ).

Suggested Citation

  • Philipp Brüggemann & Kunjan Rajguru, 2022. "Comprehensive Meta-Analysis (CMA) 3.0: a software review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 425-429, December.
    • Handle: RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00184-5
    DOI: 10.1057/s41270-022-00184-5
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    References listed on IDEAS

    as
    1. Christopher Hansen & Holger Steinmetz & Jörn Block, 2022. "How to conduct a meta-analysis in eight steps: a practical guide," Management Review Quarterly, Springer, vol. 72(1), pages 1-19, February.
    2. Pengyuan Wang & Eric Bradlow & Edward George, 2014. "Meta-analyses using information reweighting: An application to online advertising," Quantitative Marketing and Economics (QME), Springer, vol. 12(2), pages 209-233, June.
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