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Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation

Author

Listed:
  • V. Kumar

    (Indian School of Business
    MICA
    Indian Institute of Management Ahmedabad)

  • Sourav Bikash Borah

    (Indian Institute of Management Ahmedabad)

  • Amalesh Sharma

    (Mays Business School, Texas A&M University)

  • Laxminarayana Yashaswy Akella

    (Indian Institute of Management Ahmedabad)

Abstract

The role of key individuals, such as the chief marketing officer (CMO), in the internationalization process has largely been ignored in the international business literature. Given the importance of the CMO in internationalization and to address this gap in the literature, this study focuses on the role of the CMO – a key individual in organizations who, with adequate levels of discretion, can act as a conduit of knowledge in international markets, facilitating the internationalization of the firm. Drawing on the literature on managerial discretion, internalization theory, and its microfoundations, we argue that the CMO's strategic, operational, and financial discretion, respectively, have positive yet diminishing effects on internationalization. Further, the international experience of the top management team (TMT) and the CMO’s equity compensation moderate these relationships. We contribute to internalization theory and the growing body of literature on the role of the TMT and CMO.

Suggested Citation

  • V. Kumar & Sourav Bikash Borah & Amalesh Sharma & Laxminarayana Yashaswy Akella, 2021. "Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(3), pages 363-387, April.
    • Handle: RePEc:pal:jintbs:v:52:y:2021:i:3:d:10.1057_s41267-020-00378-y
    DOI: 10.1057/s41267-020-00378-y
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    1. Amalesh Sharma & V. Kumar & Sourav Bikash Borah & Anirban Adhikary, 2022. "Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(5), pages 850-878, July.

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