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International Strategies of Non-Dominant Firms

Author

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  • Briance Mascarenhas

    (Rice University)

Abstract

There has been a growing interest in how follower firms can compete with industry leaders. This article documents the use of international strategies by some non-dominant firms to avoid direct competition with industry leaders. Twenty-five cases of international strategies used by non-dominant firms in a variety of industries were cluster analyzed to identify common strategies. Seven different strategies were identified together with their attendant firm characteristics, stage of industry internationalization, and underlying competitive logic.© 1986 JIBS. Journal of International Business Studies (1986) 17, 1–25

Suggested Citation

  • Briance Mascarenhas, 1986. "International Strategies of Non-Dominant Firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 17(1), pages 1-25, March.
    • Handle: RePEc:pal:jintbs:v:17:y:1986:i:1:p:1-25
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    Cited by:

    1. Jiang, Guoliang Frank & Holburn, Guy L.F., 2018. "Organizational performance feedback effects and international expansion," Journal of Business Research, Elsevier, vol. 90(C), pages 48-58.
    2. Yayla, Serdar & Yeniyurt, Sengun & Uslay, Can & Cavusgil, Erin, 2018. "The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions," International Business Review, Elsevier, vol. 27(6), pages 1105-1115.
    3. K. Skylar Powell, 2014. "Profitability and Speed of Foreign Market Entry," Management International Review, Springer, vol. 54(1), pages 31-45, February.
    4. Belderbos, R.A., 2000. "Foreign investment and international plant configuration : whither the product cycle?," Research Memorandum 003, Maastricht University, Netherlands Institute of Business Organization and Strategy Research (NIBOR).
    5. Chen, Rongxin & Martin, Marc J., 2001. "Foreign expansion of small firms: The impact of domestic alternatives and prior foreign business involvement," Journal of Business Venturing, Elsevier, vol. 16(6), pages 557-574, November.
    6. Sharma, Piyush & Cheng, Louis T.W. & Leung, T.Y., 2020. "Impact of political connections on Chinese export firms' performance – Lessons for other emerging markets," Journal of Business Research, Elsevier, vol. 106(C), pages 24-34.
    7. Ma, Xufei & Ding, Zhujun & Yuan, Lin, 2016. "Subnational institutions, political capital, and the internationalization of entrepreneurial firms in emerging economies," Journal of World Business, Elsevier, vol. 51(5), pages 843-854.
    8. Jeanjean, Thomas & Lesage, Cédric & Stolowy, Hervé, 2010. "Why do you speak English (in your annual report)?," The International Journal of Accounting, Elsevier, vol. 45(2), pages 200-223, June.
    9. Yuan Chen & Michael Young, 2010. "Cross-border mergers and acquisitions by Chinese listed companies: A principal–principal perspective," Asia Pacific Journal of Management, Springer, vol. 27(3), pages 523-539, September.
    10. Seyoum, Belay, 2007. "Trade liberalization and patterns of strategic adjustment in the US textiles and clothing industry," International Business Review, Elsevier, vol. 16(1), pages 109-135, February.
    11. Weiju Young & Junming Hsu & Peng-Yu Gao & Tzu-Ju Yang, 2023. "Industry Competition, Market Shares, and the Long-Run Performance of SEO Firms," Asia-Pacific Financial Markets, Springer;Japanese Association of Financial Economics and Engineering, vol. 30(4), pages 845-867, December.
    12. René Belderbos, 1997. "Antidumping and tariff Jumping: Japanese firms’ DFI in the European union and the United States," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 133(3), pages 419-457, September.
    13. Alexander Mohr & Georgios Batsakis, 2017. "Internationalization Speed and Firm Performance: A Study of the Market-Seeking Expansion of Retail MNEs," Management International Review, Springer, vol. 57(2), pages 153-177, April.
    14. Mehmet Ali Köseoglu & John A. Parnell & Melissa Yan Yee Yick, 2021. "Identifying influential studies and maturity level in intellectual structure of fields: evidence from strategic management," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(2), pages 1271-1309, February.
    15. Alfaro, Martín, 2020. "Market structures in small open economies: Evidence from Denmark," Research in Economics, Elsevier, vol. 74(4), pages 363-378.
    16. Jiang, Guoliang F. & Holburn, Guy L.F. & Beamish, Paul W., 2014. "The Impact of Vicarious Experience on Foreign Location Strategy," Journal of International Management, Elsevier, vol. 20(3), pages 345-358.
    17. Elango, B., 1998. "An empirical examination of the influence of industry and firm drivers on the rate of internationalization by firms," Journal of International Management, Elsevier, vol. 4(3), pages 201-221, November.
    18. Moon, Hwy-Chang & Roehl, Thomas W., 2001. "Unconventional foreign direct investment and the imbalance theory," International Business Review, Elsevier, vol. 10(2), pages 197-215, April.
    19. Jiang, Guoliang F. & Holburn, Guy L.F. & Beamish, Paul W., 2016. "The spatial structure of foreign subsidiaries and MNE expansion strategy," Journal of World Business, Elsevier, vol. 51(3), pages 438-450.
    20. Lee, Seung-Hyun & Beamish, Paul W. & Lee, Ho-Uk & Park, Jong-Hun, 2009. "Strategic choice during economic crisis: Domestic market position, organizational capabilities and export flexibility," Journal of World Business, Elsevier, vol. 44(1), pages 1-15, January.

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