IDEAS home Printed from https://ideas.repec.org/a/pal/jintbs/v15y1984i1p161-173.html
   My bibliography  Save this article

Empirical Research in International Marketing: 1976–1982

Author

Listed:
  • Gerald Albaum

    (University of Oregon)

  • Robert A Peterson

    (University of Texas at Austin)

Abstract

This paper reviews empirical research in international marketing published during the period 1976–82. The review focuses on what has been researched and how the research has been conducted. This research is evaluated; a cooperative, multidisciplinary empirical research program in international marketing is then proposed.© 1984 JIBS. Journal of International Business Studies (1984) 15, 161–173

Suggested Citation

  • Gerald Albaum & Robert A Peterson, 1984. "Empirical Research in International Marketing: 1976–1982," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 15(1), pages 161-173, March.
    • Handle: RePEc:pal:jintbs:v:15:y:1984:i:1:p:161-173
    as

    Download full text from publisher

    File URL: http://www.palgrave-journals.com/jibs/journal/v15/n1/pdf/8490479a.pdf
    File Function: Link to full text PDF
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: http://www.palgrave-journals.com/jibs/journal/v15/n1/full/8490479a.html
    File Function: Link to full text HTML
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marc Buelens & Mieke Woestyne & Steven Mestdagh & Dave Bouckenooghe, 2008. "Methodological Issues in Negotiation Research: A State-of-the-Art-Review," Group Decision and Negotiation, Springer, vol. 17(4), pages 321-345, July.
    2. Arslan, Ahmad & Ahokangas, Petri & Haapanen, Lauri & Golgeci, Ismail & Tarba, Shlomo Y. & Bazel-Shoham, Ofra, 2022. "Generational differences in organizational leaders: an interpretive phenomenological analysis of work meaningfulness in the Nordic high-tech organizations," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    3. Ford, John & West, Douglas & Koorank Beheshti, Mohammadali & Luong, Vinh, 2023. "Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022," Journal of Business Research, Elsevier, vol. 167(C).
    4. Harald Trabold, 1995. "Market Spreading versus Market Concentration: The Choice of Export Marketing Strategies Reconsidered," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 64(4), pages 573-589.
    5. Mansour Lotayif, 2016. "Causality Relationships between Main Branding Variables and International Marketing Strategy: Evidence from MNCs in GCC Market," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(1), pages 140-140, December.
    6. Saeed Samiee & Leonidas C. Leonidou & Constantine S. Katsikeas & Bilge Aykol, 2024. "Research on country-of-origin perceptions: review, critical assessment, and the path forward," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 55(3), pages 285-302, April.
    7. Manuel Portugal Ferreira & Dan Li & Stephen Guisinger, 2007. "Is the 'International Business Environment' the Actual Context for IB Research?," Working Papers 2, globADVANTAGE, Polytechnic Institute of Leiria.
    8. Doran, KathleenBrewer, 2002. "Lessons learned in cross-cultural research of Chinese and North American consumers," Journal of Business Research, Elsevier, vol. 55(10), pages 823-829, October.
    9. Ahokangas, Petri & Haapanen, Lauri & Golgeci, Ismail & Arslan, Ahmad & Khan, Zaheer & Kontkanen, Minnie, 2022. "Knowledge sharing dynamics in international subcontracting arrangements: The case of Finnish high-tech SMEs," Journal of International Management, Elsevier, vol. 28(1).
    10. Ferreira, Manuel Portugal & Li, Dan & Guisinger, Stephen & Serra, Fernando A. Ribeiro, 2009. "Será o ambiente internacional de negócios o contexto efetivo para a pesquisa em negócios internacionais?," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 49(3), July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jintbs:v:15:y:1984:i:1:p:161-173. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.