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A Cross-Cultural Study of “Made in” Concepts

Author

Listed:
  • Philippe J Cattin

    (University of Connecticut)

  • Alain Jolibert

    (Université des Sciences Sociales de Grenoble)

  • Colleen Lohnes

    (General Foods Corporation)

Abstract

Cross-cultural studies of the perceptions of countries of origin by industrial users have been few, but they are important because of their managerial implications for multinational firms. This study uses data obtained from American and French Directors of Purchasing of major industrial firms concerning their perceptions of 5 major “made in” concepts. After the data were corrected for response bias, results show both how the respondents perceive the “made in” concepts and the differences between the American and French perceptions.© 1982 JIBS. Journal of International Business Studies (1982) 13, 131–141

Suggested Citation

  • Philippe J Cattin & Alain Jolibert & Colleen Lohnes, 1982. "A Cross-Cultural Study of “Made in” Concepts," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(3), pages 131-141, September.
    • Handle: RePEc:pal:jintbs:v:13:y:1982:i:3:p:131-141
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    Cited by:

    1. Reichert, Michael Justus & Fantapié-Altobelli, Claudia, 2016. "Country-of-origin effects in industrial goods markets: Do country-of-origin image effects differ for different buying center members?," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 9(2), pages 623-649.
    2. Elliott, Greg & Tam, Charles Chin Chiu, 2014. "Does culture matter to Chinese consumers? Empirical evidence," Australasian marketing journal, Elsevier, vol. 22(4), pages 314-324.
    3. Camilo I. Koch R., 2015. "The Role of Purchase Tendencies Data in the Transformation of Foreign-Made Products Consumption in China," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 1(1), pages 35-44, November.
    4. Granzin, Kent L. & Olsen, Janeen E., 1998. "Americans' Choice of Domestic over Foreign Products: A Matter of Helping Behavior?," Journal of Business Research, Elsevier, vol. 43(1), pages 39-54, September.

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