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Coping With Uncertainty in International Business

Author

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  • Briance Mascarenhas

    (Rice University)

Abstract

International business, as compared with domestic business, is usually characterized by increased uncertainty. A study of 10 multinational companies uncovered several methods of coping with uncertainty. This paper focuses on 2 methods which may not be apparent control and flexibility. A framework of analysis suggesting appropriate methods for coping with uncertainty is also developed.© 1982 JIBS. Journal of International Business Studies (1982) 13, 87–98

Suggested Citation

  • Briance Mascarenhas, 1982. "Coping With Uncertainty in International Business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(2), pages 87-98, June.
    • Handle: RePEc:pal:jintbs:v:13:y:1982:i:2:p:87-98
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    Cited by:

    1. Timothy M. Devinney & Christopher A. Hartwell & Jennifer Oetzel & Paul Vaaler, 2023. "Managing, theorizing, and policymaking in an age of sociopolitical uncertainty: Introduction to the special issue," Journal of International Business Policy, Palgrave Macmillan, vol. 6(2), pages 133-140, June.
    2. Sharma, Piyush & Leung, T.Y. & Kingshott, Russel P.J. & Davcik, Nebojsa S. & Cardinali, Silvio, 2020. "Managing uncertainty during a global pandemic: An international business perspective," Journal of Business Research, Elsevier, vol. 116(C), pages 188-192.
    3. Insik Jeong & Jong-Ho Lee & Eunmi Kim, 2019. "Determinants of brand localization in international markets," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 75-100, March.
    4. Daniel R Clark & Dan Li & Dean A Shepherd, 2018. "Country familiarity in the initial stage of foreign market selection," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(4), pages 442-472, May.
    5. Zhou, Chao, 2022. "Global diversification, host-country environments, and corporate philanthropic giving: Evidence from Chinese multinational corporations," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    6. Etgar, Michael & Rachman-Moore, Dalia, 2011. "The relationship between national cultural dimensions and retail format strategies," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 397-404.
    7. Lessard, Donald & Lucea, Rafael, 2009. "Embracing risk as a core competence: The case of CEMEX," Journal of International Management, Elsevier, vol. 15(3), pages 296-305, September.
    8. Lukas Isenberg & Susanne Kreiter & Roland Helm & Christian Schmitz, 2022. "Marketing control in international headquarters-subsidiary working relationships of industrial goods firms: the role of environmental context," Journal of Business Economics, Springer, vol. 92(6), pages 1035-1064, August.
    9. Hartwell, Christopher A. & Devinney, Timothy, 2021. "Populism, political risk, and pandemics: The challenges of political leadership for business in a post-COVID world," Journal of World Business, Elsevier, vol. 56(4).
    10. Bo Bernhard Nielsen & Catherine Welch & Agnieszka Chidlow & Stewart Robert Miller & Roberta Aguzzoli & Emma Gardner & Maria Karafyllia & Diletta Pegoraro, 2020. "Fifty years of methodological trends in JIBS: Why future IB research needs more triangulation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(9), pages 1478-1499, December.
    11. Muralidharan, Raman, 1999. "Headquarters' scanning of the foreign subsidiary environment:: An empirical study," Journal of International Management, Elsevier, vol. 5(1), pages 35-54.
    12. Tuan, Chyau & Ng, Linda Fung-Yee, 1995. "Hong Kong's outward investment and regional economic integration with guandong: Process and implications," Journal of Asian Economics, Elsevier, vol. 6(3), pages 385-405.
    13. Li, Fengchun & Liang, Ting & Zhang, Hailian, 2021. "Does economic policy uncertainty affect cross-border M&As? —— A data analysis based on Chinese multinational enterprises," International Review of Financial Analysis, Elsevier, vol. 73(C).
    14. Hagigi, Moshe & Sivakumar, Kumar, 2009. "Managing diverse risks: An integrative framework," Journal of International Management, Elsevier, vol. 15(3), pages 286-295, September.
    15. De Leeuw, A. C. J. & Volberda, H. W., 1996. "On the concept of flexibility: A dual control perspective," Omega, Elsevier, vol. 24(2), pages 121-139, April.
    16. Christian Engau & Volker Hoffmann, 2011. "Corporate response strategies to regulatory uncertainty: evidence from uncertainty about post-Kyoto regulation," Policy Sciences, Springer;Society of Policy Sciences, vol. 44(1), pages 53-80, March.
    17. Eduardsen, Jonas & Marinova, Svetla, 2020. "Internationalisation and risk: Literature review, integrative framework and research agenda," International Business Review, Elsevier, vol. 29(3).
    18. Ravi Kashyap, 2022. "Options as Silver Bullets: Valuation of Term Loans, Inventory Management, Emissions Trading and Insurance Risk Mitigation using Option Theory," Annals of Operations Research, Springer, vol. 315(2), pages 1175-1215, August.
    19. Guercini, Simone & Milanesi, Matilde, 2020. "Heuristics in international business: A systematic literature review and directions for future research," Journal of International Management, Elsevier, vol. 26(4).
    20. Crespo, Nuno Fernandes & Crespo, Cátia Fernandes & Silva, Graça Miranda & Nicola, Maura Bedin, 2023. "Innovation in times of crisis: The relevance of digitalization and early internationalization strategies," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    21. Manuel Portugal Ferreira & Dan Li & Stephen Guisinger, 2007. "Is the 'International Business Environment' the Actual Context for IB Research?," Working Papers 2, globADVANTAGE, Polytechnic Institute of Leiria.
    22. Figueira-de-Lemos, Francisco & Johanson, Jan & Vahlne, Jan-Erik, 2011. "Risk management in the internationalization process of the firm: A note on the Uppsala model," Journal of World Business, Elsevier, vol. 46(2), pages 143-153, April.

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