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Bancassurance: Tapping into the Banking Strength*

Author

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  • Mark Teunissen

    (ING Group, Corporate Communications & Affairs/External Communications, Amstelveenseweg 500, 1081 KL Amsterdam, The Netherlands.)

Abstract

One of the most significant changes in the financial services sector over the past few years has been the appearance and development of bancassurance. Indeed, the distribution of insurance products through banks is gradually becoming widespread in many parts of the world. This article aims to shed more light on this emerging distribution channel. Although bancassurance has not developed at an equal pace throughout the world, it is evident that it provides clear benefits for insurers, banks and customers and is expected to continue to grow. The Geneva Papers (2008) 33, 408–417. doi:10.1057/gpp.2008.22

Suggested Citation

  • Mark Teunissen, 2008. "Bancassurance: Tapping into the Banking Strength*," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 33(3), pages 408-417, July.
    • Handle: RePEc:pal:gpprii:v:33:y:2008:i:3:p:408-417
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    Cited by:

    1. Azegami Hideto, 2015. "Do the Over-the-Counter Sales at Banks Expand the Individual Annuity Market in Japan?," Asia-Pacific Journal of Risk and Insurance, De Gruyter, vol. 9(1), pages 47-76, January.
    2. Miguel Angel Latorre Guillem, 2020. "The Customer Orientation Service of Spanish Brokers in the Insurance Industry: The Advisory Service of the Insurance Distribution Channel Bancassurance," Sustainability, MDPI, vol. 12(7), pages 1-22, April.
    3. Małgorzata Rutkowska & Nina Szczygieł, 2016. "Bancassurance as a Source of Financing Eco-investments: The Polish Case within the European Context," WORking papers in Management Science (WORMS) WORMS/16/03, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.

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